MapInfo Appoints Kim Mena Vice President of Marketing; Technology Marketing Expert Joins Leading Location-Based Technology Company.Business/Technology Editors TROY, N.Y.--(BUSINESS WIRE)--July 30, 2001 MapInfo Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MAPS) today announced the appointment of Kim Mena as vice president of marketing. In this capacity, Ms. Mena will be responsible for MapInfo's corporate messaging and positioning. Ms. Mena will direct the company's branding effort, oversee the MapInfo Web site, and lead the company's Corporate and Americas marketing teams. Mena will work directly with MapInfo's executive team to grow and strengthen the company's overall marketing strategy. "Kim's background as a technology marketing expert made her the ideal candidate for this position," said Mike Hickey, executive vice president, worldwide sales and marketing at MapInfo. "Kim has more than 13 years of experience in branding and communications, which will be instrumental to the continued growth of our location-based technology offerings." Ms. Mena joins MapInfo from Wireless Insight, a technology marketing firm where she served as Principal. In this role, she worked with Lucent Technologies in counseling international prospects and customers in the wireless marketing area as well as with several telecommunication start-up companies start-up company A new business. . Prior to Wireless Insight, Ms. Mena served as Director of Marketing for Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , where she had marketing responsibility for Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, markets, including the highly successful Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. area launch. "As a long time user of MapInfo technology, I am impressed by both the capabilities and evolution of the product line as well as the company's solid track record," said Ms. Mena. "I've seen firsthand first·hand adj. Received from the original source: firsthand information. first how MapInfo's location-based technology can benefit almost any type of organization, from retail to telecommunications. I'm anxious to spearhead the marketing initiatives to match MapInfo's aggressive business goals." Ms. Mena has also held research and planning positions at several technology firms and advertising agencies, including TBWA/Chiat Day and D'Arcy Masius Benton & Bowles (DMB&B). She attended Belmont College and Vanderbilt University Vanderbilt University, at Nashville, Tenn.; coeducational; chartered 1872 as Central Univ. of Methodist Episcopal Church, founded and renamed 1873, opened 1875 through a gift from Cornelius Vanderbilt. Until 1914 it operated under the auspices of the Methodist Church. where she earned her Bachelor of Business Administration “BBA” redirects here. For other uses, see BBA (disambiguation). The Bachelor of Business Administration (BBA) is a bachelor's degree in business studies. degree with a concentration in marketing. Ms. Mena is a member of American Mensa MENSA. This comprehends all goods and necessaries for livelihood. Obsolete. and Women in New Technology and holds board positions with Students Run LA and Combustion Records. About MapInfo MapInfo Corporation enables customers to use location to transform information into business advantage. A global company and technology leader, MapInfo provides business intelligence solutions that are deployed across organizations to help them better understand their markets and customers. MapInfo solutions are available in 21 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com. MapInfo and its products are registered trademarks of MapInfo Corporation. |
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