Many Americans Unaware of Biodegradable Plastics, Survey Finds; Findings Suggest An Opportunity to Educate Consumers.Business Editors NEW YORK--(BUSINESS WIRE)--April 6, 2004 Many consumers are unfamiliar with biodegradable biodegradable /bio·de·grad·a·ble/ (-de-grad´ah-b'l) susceptible of degradation by biological processes, as by bacterial or other enzymatic action. bi·o·de·grad·a·ble adj. plastics, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey by FIND/SVP's Guideline Research Division, a leading provider of custom market research. The survey of a representative group of online consumers also found that about 36% of participants have never purchased biodegradable plastics products despite knowing about them. The survey suggests that there is an opportunity for biodegradable plastics makers to educate a significant percentage of the population about "green" packaging in the U.S., according to Raye Hazan, a senior consultant for FIND/SVP Inc. who commissioned the survey and discusses the market in detail in her March Trend Report titled, "Biodegradable Plastics: Here Today, Gone Tomorrow." The study found that 28% of people surveyed have never heard of biodegradable plastics. Conversely, 36% of respondents said they had heard of the products, and purchased them. In addition, the study found that nearly two-thirds of the respondents said they would purchase products in biodegradable plastics but only if they were priced the same as traditional plastics packaging. "A general lack of awareness regarding the environmental benefits of biodegradable plastics is a major obstacle facing this industry," Ms. Hazan stated. "Nevertheless, consumer awareness could be heightened by providing an understanding that biodegradable polymers clearly contribute to energy conservation and reduce carbon dioxide carbon dioxide, chemical compound, CO2, a colorless, odorless, tasteless gas that is about one and one-half times as dense as air under ordinary conditions of temperature and pressure. emissions." To be sure, results of the survey suggest that, with consumer acceptance, proper promotion and a ready supply of resources, the biodegradable plastics industry has a number of opportunities to grow exponentially, according to observations by Ms. Hazan. "U.S. acceptance and promotion of biodegradable plastics could send the whole industry into overdrive (processor) Overdrive - An Intel Pentium processor which fits into a socket designed to accomodate an Intel 486, or into a special upgrade socket on the motherboard. ," she said, "But only if consumers buy into the environmental impact of plastics beginning as renewable sources and ending as 100% recyclable or compostable products." The survey, conducted in February 2004, was administered via the Internet among a nationally projectable sample of more than 1,000 randomly selected adult consumers. Results of the survey were assessed in one of FIND/SVP's monthly Trend Reports for clients. FIND/SVP's Trend Reports program (http://www.findsvp.com/insights/trendlines.cfm) provides member clients with insight and perspective into critical issues and topics of interest to watch each month. The Company provides one trend report in each of a variety of categories, including Corporate Management, Technology, Information and Communication, Consumer Products and Services, Healthcare and Pharmaceuticals, Financial and Business Services, Media and Entertainment and Industrial and Manufacturing. About FIND/SVP: FIND/SVP, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : FSVP FSVP For Sale Via Proprio ) is a knowledge services company that offers a full suite of custom business intelligence, advisory, research and consulting solutions to address clients' critical business issues. FIND/SVP (www.findsvp.com) helps executives enhance their business performance and profit from opportunities through targeted research and advisory work, providing its nearly 2,000 member clients with a competitive business advantage. Founded in 1969, FIND/SVP is the second largest member of the global SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul Group, which serves more than 75,000 executives in 11,000 companies worldwide. About Guideline Research: Guideline Research, a division of FIND/SVP, is one of the nation's leading providers of custom market research. Founded in 1969, Guideline Research (www.guidelineresearch.com) provides a wide spectrum of market research services to some of the nation's leading Fortune 1,000 companies, advertising agencies and law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
Please [ improve this article] or discuss the issue on the talk page. , consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , apparel, legal research, energy, insurance and Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. . |
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