Mansueto Ventures Announces Formation of Mansueto Digital and $10 Million Investment in New Digital Division.Owner of Inc. and Fast Company Brands Greatly Extends Its Integrated Program Capacity NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Mansueto Ventures, owner of the Inc. and Fast Company brands, today announced the formation of Mansueto Digital and a $10 million investment in the new division. This investment is in addition to Mansueto Ventures' continued expansion of the Fast Company and Inc. print magazine titles. Mansueto Digital will be dedicated to the aggressive growth of multiple digital platforms, including expansion of Inc.com, FastCompany.com, and IncTechnology.com. Together, these fast-growth websites have quadrupled revenue and tripled page views since 2004. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the most recent ABCi audited traffic report, Inc.com and FastCompany.com together reached an audience of 1.4 million monthly visitors. Inc.com and FastCompany.com major advertisers include Microsoft (Microsoft Corporation, Redmond, WA, www.microsoft.com) The most successful and influential software company. Microsoft's software and Intel's hardware pioneered the PC and revolutionized the computer industry. , HP, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Monster.com and Dell. The new division will greatly enhance the capacity of Mansueto Ventures to offer 360 degree, integrated programs to its print, online and event sponsors. Mansueto Ventures' advertisers will be offered an even greater variety of end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for their clients. In addition to significant investments in the existing websites, Mansueto Digital plans to launch: * A new website dedicated to business networking This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. and database services exclusively for private companies; * A social/business networking platform for business people intensely interested in issues of innovation, technology and digital media -- greatly expanding the FastCompany.com's existing Company of Friends platform, the first-ever online business network, established in 1998; * A partnership with a Chinese Chinese, subfamily of the Sino-Tibetan family of languages (see Sino-Tibetan languages), which is also sometimes grouped with the Tai, or Thai, languages in a Sinitic subfamily of the Sino-Tibetan language stock. website that will provide comprehensive small business directory listings and business information to the exploding entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. class in China; * Mobile websites for both Inc. and Fast Company; * A website with a directory and editorial advice for individuals wishing to buy and sell their businesses; * A website for individuals interested in learning more about franchising, including advice and listings. In connection with the expansion of its digital operations, Mansueto Ventures promoted Edward Sussman, currently senior vice president for the online and business development groups at Mansueto Ventures, to executive vice president of Mansueto Ventures and president of Mansueto Digital. The $10 million investment is above and beyond the existing online budget and will be invested throughout 2007 and 2008. "The formation of Mansueto Digital underscores our commitment to expanding the online capabilities of Inc. and Fast Company as well as our commitment to the long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. positioning of the brands - across all platforms -- as leaders in business publishing," said John Koten, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mansueto Ventures LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . Mr. Sussman said his team is already well underway in the creation of several new digital platforms expected to launch throughout 2007. "We think our audience and advertisers will be extremely pleased with the innovative combination of Web 2.0 functionality and publishing content we will be rolling out," added Sussman. "No other publishing company has fully exploited the powerful advantage that a major content provider can offer in the social networking See social networking site. social networking - social network sphere. We intend to lead the way." A key person in building Mansueto Digital will be Loren Feldman, who has been named editor, Mansueto Digital. Feldman joined Inc. in December 2002 as editorial director. He has been deputy editor since July 2004. Prior to joining Inc., he was editor in chief of Philadelphia magazine. "Loren is one of the most talented and experienced business editors in the nation," said Sussman. "His hire represents the continuing commitment of Mansueto Digital to high quality journalism." A graduate of the Wharton School with a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies in economics, Feldman has also been a top editor at such magazines as Manhattan, inc.; the American Lawyer; Money; and George. His writing has appeared in the New York Times Magazine and GQ. About Mansueto Ventures LLC Mansueto Ventures LLC is one of the nation's leading media companies and publisher of the award-winning media brands Inc. (www.inc.com) and Fast Company (www.fastcompany.com). With a deep loyal and affluent audience, Inc. and Fast Company are among the most effective resources for marketers looking to reach U.S. entrepreneurs and business executives from Americaas top corporations. Through a full complement of print, online, custom publishing and integrated marketing solutions, Mansueto Ventures offers the worldas leading advertisers with a unique ability to build their brands and move their products within the fast-growing business sector. |
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