Manna Introduces FrontMind 3.0; Manna's FrontMind Adds Enhanced Simulation, Simplified Rule-building and Advanced Security Features.Business/Technology Editors WELLESLEY, Mass.--(BUSINESS WIRE)--Oct. 10, 2000 Manna Inc., an emerging leader in the online personalization market, today announced the shipping of the newest version of its high-end personalization solution, FrontMind(TM) 3.0. With FrontMind 3.0, e-marketers will benefit from the product's enhanced sensitivity analysis, business-rule-builder assistant and increased security opportunities. These additions provide e-marketers with the ability to explore the effects of all of the attributes on specific rules acceptances within the domain before going live and then make the modifications necessary in order to generate the best possible results. "Our development of the enhanced sensitivity analysis and the intelligent results simulation is in direct response to the needs of our customers and partners," said Dan Ross, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Manna Inc. "This latest release also advances the opportunities for e-marketers to focus on achieving the highest ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for their company." FrontMind 3.0 will advance e-marketers' capabilities, extend the product's current simulation offerings and expand further development opportunities. Key new features of FrontMind 3.0 include: --Sensitivity Analysis - advanced simulation that allows the marketer to view the business-rule component's individual contributions to an individual rule acceptance rate --Rule-builder Assistant - added feature that enables the marketer to view specific attributes within the domain that relate to a business rule and test those changes in order to achieve the best possible acceptance rate --Automated Business Object Operations Updates - eliminates the need to reboot To reload the operating system, which restarts the computer. See boot. (operating system) reboot - (From boot) A boot with the implication that the computer has not been down for long, or that the boot is a bounce intended to clear some state of wedgitude. See warm boot. the server when edits are made to existing business objects operations --Expanded Extensibility - enhanced client application programming interface simplifies third-party integration efforts --Security in Business Command Center (BCC (Blind Carbon Copy) The field in an e-mail header that names additional recipients for the message. It is similar to carbon copy (cc), but the names do not appear in the recipient's message. Not all e-mail systems support the bcc feature. See fcc. ) - limited levels of access to FrontMind's marketer's desktop, or BCC, where individual users and groups only have access to predetermined pre·de·ter·mine v. pre·de·ter·mined, pre·de·ter·min·ing, pre·de·ter·mines v.tr. 1. To determine, decide, or establish in advance: rules in order to make changes allowing improved group work in the BCC. --Multi-channel Support - increased capacity to use personalization across multiple channels (i.e., e-mail, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , call center, wireless devices, etc.) "Personalization can make your efforts to acquire new customers and to retain existing customers more efficient and much more cost effective," said Mitch Kramer, senior consultant/analyst at The Patricia Seybold Group. "Manna's personalization tool, FrontMind, combines the widely accepted rules-based technology and Manna's own powerful Learning and Inference Engine The processing program in an expert system. It derives a conclusion from the facts and rules contained in the knowledge base using various artificial intelligence techniques. inference engine - A program that infers new facts from known facts using inference rules. , which together provide a powerful tool that companies can use to intelligently predict what a customer is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in just two or three clicks." "FrontMind has enabled us to realize a 311 percent increase in our sales per month within the first four months of implementing the product," said Michael Aronowitz, president of SaleOutlet.com (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : SLET SLET Support and Learning for Electronic Tendering SLET Site Laboratory Essentials Training - news), an online outlet shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , and one of Manna's premiere customers. "We've also seen significant results in abandoned shopping carts, reduced by 32 percent, first time visitor orders, up 99 percent, and repeat customer orders, up 87 percent. The numbers speak for themselves." Manna's FrontMind technology is the only personalization solution to combine three powerful approaches for successful online marketing: self-updating customer behavior models that help e-marketers understand and predict customer behavior; an easy-to-use marketer's desktop that gives the e-marketer instant control and flexibility over marketing initiatives; and an in-depth reporting and analysis capability that delivers feedback on specific marketing initiatives as well as overall ROI. FrontMind's new method of distributed computing along with advanced machine learning and inference systems enables e-businesses to learn about their customers' needs and buying patterns in real time and make increasingly accurate predictions on how to best sell to those needs. About Manna Inc. Manna Inc. is the emerging leader in the development of online personalization solutions for e-business, offering e-marketers unprecedented control and management of successful e-marketing programs. Manna's professional services organization focuses its expertise on helping e-businesses meet their profitability objectives by providing prompt technical installation and configuration, robust data mining, and dedicated business consulting and analysis. Founded in 1997, Manna is headquartered near Boston, Massachusetts, with R&D located in Tel Aviv, Israel. For more information, contact Manna at www.mannainc.com, or at 781.304.1600. FrontMind is a trademark of Manna Inc. |
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