Managing hyper change.November 16-17 Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). What will the U.S. Agriculture sector look like in the next decade, or even next year? Who are our core customers? What will they look like and how should we market to them? Understanding the dynamic changes in agriculture and their impact on agri-marketers is the focus of the 2004 Agribusiness Forum. Join NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. this November 16-17 in Kansas City for an insightful look at the hyper pace of change forecast for U.S. Agriculture in the next ten years. The Forum features industry experts from inside and outside the agricultural community. Individual speakers and panels will explore the consumer landscape, providing excellent insight for agri-marketing professionals desiring a leading role in this sector. This year's forum will take place right before NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting) NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) and in the adjoining hotel to make it convenient for those attending both. Forum Schedule Tuesday, November 16 3:00-5:00 p.m. Hyper Change in Agriculture: Will U.S. Ag Be #1 Forever? As a follow-up to the most popular session of last year's Agribusiness Forum, we have assembled another balanced and broad-reaching expert panel to address the hyper change occurring in global agriculture and how these changes will affect U.S. agricultural marketers. This session will look at the position of the U.S. Ag industry in a global marketplace and what we can expect and prepare for in an exciting and drastically changing future. Panel Members: John Finegan, Beck Ag Com (Moderator) Jay Akridge, Purdue University Purdue University (pərdy  `, -d`), main campus at West Lafayette, Ind. Terry Wolf, U.S. Grains Council Past Chairman (producer from Illinois) Dr. Chuck Lambert, Deputy Undersecretary for Marketing & Regulatory Programs 5:00-6:30 p.m. Welcome Reception At this reception attendees will be able to browse through regional Best of NAMA entries and participate in the ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) Miniature Golf Event. 7-9:30 p.m. PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Awards Banquet Presentation of the four Professional Development Awards of Excellence. After Dinner Speaker: Understanding the Persuasive Psychology of Marketing" Market Navigation President, George Silverman Abraham George Silverman graduated from Harvard University and was considered a brilliant mathematician and statistician. In the early days of President Franklin D. Roosevelt's New Deal, he worked for the Railroad Retirement Board in Washington, D.C. , is a recovered and reformed psychologist. His primary interest in the psychology of marketing, decision-making, persuasion and particularly word-of-mouth marketing, for which the formal study of psychology had not prepared him, but 30 years of marketing consulting has. He is the inventor of the telephone focus group, co-inventor of the peer word-of-mouth group, and has successfully used word-of-mouth techniques to accelerate purchase decisions for successful products including the VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. , the automatic teller machine See ATM. , Trac II razor and NordicTrack. A master illusionist, George will George Frederick Will (born May 4, 1941) is a Pulitzer Prize-winning, conservative American newspaper columnist, journalist, and author. Education and early career Will was born in Champaign, Illinois, the son of Frederick L. Will and Louise Hendrickson Will. open our minds to the wonder of persuasive marketing psychology. Tuesday, November 16 8:00-10:30 a.m. * Marketing in a Consumer Driven Environment Signs that "the consumer is in charge" abound in our world today ... the National "Do Not Call" Registry. TiVo, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or and the iPod are all examples that in the world of marketing, the consumer is increasingly in control. Many consumer companies, however, need to connect the interests of consumers with the producers of the companies' raw products. This session will explore how major companies are balancing, consumer vs. agricultural producer interests, and include specific programs or examples demonstrating each company's approach. Panel Members: Sonja Hillgren, Farm Journal (Moderator) Kenneth Stettmeier, Wal-Mart Bob Langert, McDonald's 10:30-11:30 a.m. Marketing c-Connections to Rural America This session will take a big picture look at the status of connecting rural America to broadband and the impact this will have on marketing products to ag producers. Speaker: Tom Dorr, Undersecretary of Agriculture (invited) Kip Pendleton, AgriStar Global Networks Noon-1:30 p.m. Luncheon Managing Hyper-Change In Ag--The Strategic Leadership Challenge Currently, strategic change is on-going and all encompassing. The result is that executives must blend improved customer service, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , on-going change management and effective leadership into their daily schedule in order to achieve continued success. Through real life stories and current observations, Geery Howe will explore unique strategic leadership choices, and how to use them during these uncommon times. Speaker: Geery Howe, Morning Star Associates Geery Howe, founder and president of Morning Star Associates is a consultant, speaker, executive coach, and trainer in leadership, management, and strategic change. 2:00-3:00 p.m. Using Traceability Data In Marketing--Implications & Issues Some agri-food industry players are working, to address supply chain inefficiencies and meet consumer and regulatory demand for information through the implementation of auditable and verifiable traceability systems. Technology solutions based on private data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time. networks capture relevant product attribute information and track products from the source of production through processing, to the end-user. Effective food chain management through traceability solutions delivers value to each link in the chain, including improved business performance, credibility of origin and brand claims and compliance with food safely and security requirements. Case studies include agri-food industry players successfully creating value in the processed fruit and vegetable, beef and grain chains. Speaker: Amy Bantham, SJ&H Amy Bantham joined John Deere FoodOrigins in 2001. She specializes in policy and legislative analysis of food safety and regulatory compliance issues, and directs business and market development efforts in Japan. Ms. Bantham also serves as Director for SJH SJH St Johns Hospital SJH Schweizerische Jugendherbergen (Swiss Youth Hostels) SJH Sisters of Jesus Our Hope (Catholic Order of Nuns, New Jersey) SJH Saint James's Hospital (Dublin, Ireland) & Company, an agri-food consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , where she manages strategic and business planning projects, feasibility studies, market assessments and program evaluations. 3:00-4:00 p.m. Focus Forward: Improving Today & Building For Tomorrow The challenge for many executives is that each day is full with back-to-back meetings and project deadlines. For many, being overscheduled is caused by the need for a high volume of communication and problem solving problem solving Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error. during accelerated change. The result for some is a loss of focus and direction. Geery Howe concludes the 2004 Agribusiness Forum exploring unique ways to solve current challenges improve communications and partner with fellow employees in order to improve today and build for tomorrow. Speaker: Geery Howe, Morning Star Associates 4:00 p.m. Adjourn adjourn v. the final closing of a meeting, such as a convention, a meeting of the board of directors, or any official gathering. It should not be confused with a recess, meaning the meeting will break and then continue at a later time. (See: recess, session) Registration Information For registration rates call 913-491-6500 or visit www.nama.org/forum. Hotel Information The Agribusiness Forum will take place at the Hyatt Regency Crown Center. This hotel adjoins the hotel where the NAFB convention will be held. Hyatt Regency Crown Center 2345 McGee Street Kansas City, MO 64108 PH: 816-421-1234 FX: 816-891-8984 Don't forget to mention "NAMA" when making your reservations. Rates: Single/Double/Triple/Quad: $110.00 Note: The Hotel cut-off date is October 22, 2004. Reservations made after October 22 are subject to higher rates and potential unavailability. Forum Sponsors Associations, Inc.--Program Booklet Ad Cattlemen's Beef Board/NCBA-Kick-OffSession Colle+McVoy--Lanyards Doane/Agri Marketing--General Publicity Elanco Animal Health--Session Speaker Farm Industry News-The Corn and Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Digest--Wednesday Luncheon Fastline Publications--Registration Brochure Printing High Plains Journal--Co-Sponsor Continental Breakfast Hoard's Dairyman Magazine--Co-Sponsor Continental Breakfast John Deere Agricultural Marketing Center--Co-Sponsor Dinner/Speaker, Registration Brochure Design Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Comm.--Registration List Printing Successful Farming--Program Booklet Ad |
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