Managing Cultural Diversity. (Media Bites).

Managing cultural differences has only recently been recognized as an important part of doing business in North America and the literature is just catching up. The newest book on the subject is Dr. Lionel Laroche's Managing Cultural Diversity in Technical Professions. Laroche outlines the differences in education and training, career expectations, communication styles and management expectations in countries around the world. He explains cross-cultural concepts and presents his case for the importance of cross-cultural competence. The book provides specific suggestions for managers to improve employee effectiveness within the North American technical workplace. It examines many aspects of the professional lives of technical people in the U.S. and Canada and how they compare to those in other parts of the world. It also contains an appendix specifically written for HR managers and diversity trainers describing how to modify their approach to suit specific audiences.

By Lionel Laroche. Published by Butterworth Heinemann. For more information visit www.bh.com.