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Articles
1-70 out of 70 article(s)
| Title |
Author |
Type |
Date |
Words |
| Focus your marketing power. |
Tenn, Ben |
|
Aug 31, 2009 |
835 |
| Aggressive marketing may be key to survival. |
Harris, Scott |
Column |
Mar 2, 2009 |
719 |
| Hotels lure locals with deals: meeting spaces and eateries being promoted to help bottom lines. |
Kareem, Nadra |
|
Mar 2, 2009 |
1020 |
| Stretching to keep 'em coming: some businesses employing unconventional marketing tactics. |
Coburn, Linda |
|
Mar 2, 2009 |
1131 |
| Final chapter in the strategic marketing plan series. |
Harris, Scott |
|
Feb 2, 2009 |
723 |
| Are your marketing and business strategies aligned? Alignment is a continual process, not a once a year affair. |
Srinivasan, Suresh |
|
Feb 1, 2009 |
1555 |
| Developing effective lead generation strategies: do your messages cut through the clutter of 3,000 marketing notices a day? |
Mangum, Kelly |
|
Feb 1, 2009 |
1214 |
| When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. |
Marlin, Brenda |
Cover story |
Sep 1, 2008 |
1587 |
| A time for attentive listening: marketing plays an important role in communicating both with employees and customers when your bank purchases another institution. By listening carefully to the needs and concerns of these new people, the marketer can take the steps necessary to retain them. |
Marlin, Brenda |
Company overview |
Sep 1, 2008 |
1842 |
| InterContinental Hotels Group. |
|
Brief article |
Jul 1, 2008 |
27 |
| A success story: Ceres doing what most firms strive for; moving toward marketing of a product. |
Madler, Mark R. |
|
Apr 28, 2008 |
751 |
| Tourism shines: alliance hires marketing team to update program. |
Kareem, Nadra |
|
Apr 14, 2008 |
653 |
| Major league soccer seeks new fans: Chivas USA partners with mayor to boost youth interest; 13 valley clinics planned. |
Madler, Mark R. |
|
Apr 14, 2008 |
762 |
| Front and center: marketing trends make customer--rather than product--the focus. |
Gretzner, Bonnie |
Cover story |
Dec 1, 2007 |
1743 |
| New Marketing Techniques Versus Consumer Privacy: The Italian Approach. |
Hofer, Felix |
|
Sep 5, 2007 |
3993 |
| Bridging the finance--marketing divide: the two disciplines have often worked at cross-purposes or have simply failed to understand each other's needs. Now, best practices find the two departments collaborating on meaningful metrics and driving accountability. |
See, Ed |
|
Jul 1, 2006 |
1800 |
| Trouble in store?: Ensuring Trade Promotions Deliver Increased Shareholder Value. |
|
|
Feb 16, 2006 |
2454 |
| Exporting, partnerships fuel 40 years of growth. |
Larmour, Adelle |
|
Feb 1, 2006 |
642 |
| Cooper's three C's of visual marketing. |
Cooper, Diana |
Advertisement |
Oct 24, 2005 |
422 |
| Wanting in or wanting out. |
Hall, Robert |
|
Dec 1, 2004 |
833 |
| Feeling misunderstood? |
Marlin, Brenda |
Brief Article |
Sep 1, 2004 |
227 |
| Essential steps to more effective and accountable field marketing. |
Lee, John W. |
|
Apr 1, 2004 |
978 |
| Seniors get more attention. |
Doyle, Mona |
Brief Article |
Feb 1, 2004 |
237 |
| To market, to market: taking the digital drive worldwide. |
Blouse, Richard E., Jr. |
|
Oct 1, 2003 |
401 |
| Is Marketing Art or Science. |
Karrh, Jim |
Column |
Sep 1, 2003 |
686 |
| Marketing plan a key step for your business. |
|
|
Sep 1, 2003 |
384 |
| A three-way street. (From the Editor). |
|
|
Jul 1, 2003 |
532 |
| How to talk print: a printer's insight into the language; asking the right questions saves time, money. (Special Report: Printing & Graphics). |
Natoli, Tara |
|
May 26, 2003 |
1008 |
| Averting a call center collision: balancing automation and empowerment. (e-CRM). |
Blundon, William |
|
Apr 1, 2003 |
1338 |
| Quality monitoring and customer interaction recording: using proven, traditional technologies in new ways to bring greater business value. (Call Center/CRM Management Scope). |
Alban, Oscar A. |
Brief Article |
Apr 1, 2003 |
2358 |
| Say the right thing. (On Marketing). |
Karrh, Jim |
Column |
Mar 17, 2003 |
729 |
| Whose brand is best?. (On Marketing). |
Karrh, Jim |
|
Feb 10, 2003 |
732 |
| Don't blame me. (On Marketing). |
Karrh, Jim |
|
Jan 27, 2003 |
724 |
| Developing a marketing strategy. (Nuts and Bolts of Business). |
Tarantino, David |
|
Jan 1, 2003 |
1153 |
| Idec stock recovers slightly after analyst's downgrade: lymphoma drug's near-term growth potential is uncertain. (Biotech). |
Webb, Marion |
|
Dec 2, 2002 |
457 |
| San Diego's Restaurateurs aim for a tastier status: execs contend the ingredients exist to put city among Nation's Elite. (Tourism). |
Lewis, Connie |
|
Nov 25, 2002 |
693 |
| Young's unveils chilled range for Christmas. (Products & Packs). |
|
Brief Article |
Nov 1, 2002 |
284 |
| Follow the leader: there are five business-building hats managing partners need to wear. Here's how to make them fit better. |
Noella, Lyne |
|
Oct 1, 2002 |
2401 |
| Boost market share with powerful marketing and sensible CRM: leapfrog your competition. (Publisher's Outlook). |
Tehrani, Nadji |
|
Oct 1, 2002 |
1538 |
| The franchise relationship: remember your first date? First job interview? It all revolves around common ground. (Fostering Franchise Relations). |
Rennick, Dick |
|
Sep 1, 2002 |
993 |
| Maintenance prevents broken lines; don't shrug off importance of communicating with franchisees until it's too late, says CEO. (Fostering Franchise Relations). |
Sanderson, Rhonda |
|
Sep 1, 2002 |
1328 |
| All media all the time: giving customers a choice. |
Rechtsteiner, Chris |
|
Aug 1, 2002 |
2055 |
| Marketing plans, Part II. (On Marketing). |
Karrh, Jim |
Brief Article |
Jul 22, 2002 |
696 |
| Horowitz: creative financing needed to finish deals. |
Fefferman, Arthur |
Brief Article |
Jun 26, 2002 |
368 |
| Product, service marketing often similar. (Entrepreneur's Notebook). |
Berman, Sharon |
Brief Article |
Jun 3, 2002 |
276 |
| Paint a picture. (Entrepreneur's Notebook). |
Berman, Sharon |
Brief Article |
Jun 3, 2002 |
364 |
| Get in the pipeline. (Entrepreneur's Notebook). |
Berman, Sharon |
Brief Article |
Jun 3, 2002 |
238 |
| Game theory. (Investments & Finance). |
Berman, Sharon |
Brief Article |
Jun 3, 2002 |
348 |
| Marketing plan's results outweigh development costs. (Entrepreneur's Notebook). |
Berman, Sharon |
Brief Article |
May 13, 2002 |
900 |
| Stopping traffic at your trade show booth. (An Advertising Supplement). |
Gavin, Steve |
Brief Article |
Apr 29, 2002 |
1614 |
| Is the price right? (On Marketing). |
Karrh, Jim |
Brief Article |
Apr 29, 2002 |
712 |
| What is marketing strategy? (CEO Journal). |
Marcus, Dan |
Column |
Apr 1, 2002 |
686 |
| Give your staff the marketing edge. (Marketing Matters). |
Cony, Steve |
Brief Article |
Mar 1, 2002 |
1006 |
| The internationalization process of the smaller firm: re-framing the relationships between market commitment, knowledge and involvement. |
Lamb, Peter W.; Liesch, Peter W. |
|
Jan 1, 2002 |
8193 |
| Building markets, one satisfied customer at a time. (FW Focus: Marketing). |
Chaffee, Bill |
Brief Article |
Oct 1, 2001 |
792 |
| Marketing Blunders Continue When Will They Ever Learn? |
Tehrani, Nadji |
Editorial |
Sep 1, 2001 |
2096 |
| Clear Objectives Enhance Success of Marketing Plans. |
BERMAN, SHARON |
Brief Article |
Aug 6, 2001 |
985 |
| A Guide To Ebusiness Performance Management (EBPM). |
|
|
Aug 1, 2001 |
682 |
| Recession-Proof Your Marketing Plan. |
BERMAN, SHARON |
Brief Article |
Aug 1, 2001 |
789 |
| How to Measure Your Media Success. |
|
Brief Article |
Jul 1, 2001 |
384 |
| Ad planning is now easier! |
Olson, Steve |
Brief Article |
Jul 1, 2001 |
194 |
| Turn On the Light. |
TURNER, LANCE |
Brief Article |
Jun 25, 2001 |
212 |
| If Business Gets Any Worse... We Probably Should Start Advertising. |
Tehrani, Nadji |
|
Apr 1, 2001 |
2086 |
| ADVERTISING CAN BE SCARY. |
Welsh, Paul |
Brief Article |
Apr 1, 2001 |
1130 |
| Marketing Myths Fall as Good Planning Yields Results. |
BERMAN, SHARON |
Brief Article |
Feb 26, 2001 |
886 |
| Viagra For The Profit-Driven Soul. |
Tehrani, Rick |
|
Feb 1, 2001 |
1210 |
| To Outsource or Not to Outsource? |
GIBRALTER, JONATHAN |
Brief Article |
Jan 8, 2001 |
1023 |
| The Future of Japanese Marketing. |
Herbig, Paul; Howard, Carol |
|
Jan 1, 1999 |
5191 |
| Marketing clinic. |
Townsend, P.J. |
|
Jan 1, 1998 |
1183 |
| Marketing and the medical specialist in the Managed Care Environment. |
Treister, Neil W. |
|
Jul 1, 1997 |
3906 |
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