Browse Direct marketing topic

Management subtopic

1-14 out of 14 article(s)

Title	Author	Type	Date	Words
Striking the best deal: improving the selection process for a DM consultant.	Blizard, Rob		May 15, 2008	1322
Gearing for success: direct-response marketing has great opportunity to grow but must meet the challenge of managing change.	Carp, Marilyn		Jan 1, 2005	729
Message in a bottleneck: if your clients are like 77% of all e-mail users, they receive as many as 100 spam messages a day. How can you make your company's legit e-mail marketing message stand out from the infamous crowd? And how can you ensure your clients don't see you as a spammer too?	Vermond, Kira		May 1, 2004	1561
Tech startup of the month.	Peterson, Eric		Sep 1, 2003	458
Improving direct mail prospecting: when well designed and targeted to the right audiences, a direct marketing program can be very powerful. (FW Focus: Marketing).	Dineen, Patrick		Oct 1, 2001	1159
SOMETHING OLD, SOMETHING NEW, SOMETHING MAIL ORDER.			Mar 1, 2001	129
For better direct mail.	Siedlecki, Richard		Jul 1, 2000	2701
Database marketing.	Parish, Diedra-Ann	Brief Article	Jun 1, 1998	646
One-to-one marketing challenges the industry.	Ceithaml, Lisa		Nov 1, 1997	1529
The strong get stronger in global direct response marketing.			Jan 23, 1997	676
ADVO announces plans to explore strategic alternatives, and planned sale of Marketing Force subsidiary.			Sep 26, 1995	281
The full-bodied, pleasant bouquet of rapid success.	Harman, Liz		Aug 28, 1995	1140
Door-to-door selling grows up.	Brown, Caryne		Dec 1, 1992	3915
Phoenix Enterprises.	Harper, Kim		Jun 24, 1991	83