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Management Italiano: it's business - and personal.

More than 100 property managers, including IREM Members from around the world, gathered in the picturesque resort town of Montesilvano, along the Adriatic coast, at the second-annual International Conference of the National Association of Condominium and Real Estate Managers (ANACI), based in Rome, Italy, to discuss ways to balance a corporate business model for property management with a personal touch.

Should a property manager function as an individual agent or is it better to be part of a firm? In property management, is there strength in numbers? Should a property manager be able to buy and sell properties as well as manage? The conference proved that cooperation and discussion across borders is paramount to staying ahead of the curve.

HERE ARE SOME SOUND BITES FROM CPM MEMBERS IN ATTENDANCE:

Pepe Gutierrez, CPM (EI Campello, Spain): "It is a surprising fact that in Italy, individual practitioners cannot legally engage in renting or selling properties--this is an activity reserved for realtors, or mmobiliarlos. Equally surprising are the failed attempts of several franchises and realty groups that bring together property managers based on shared common interest. This failure can be attributed to the deeply rooted phenomenon in Italian society of the property manager functioning as a 'natural person,' personally responsible to the condominium association and its representative.

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While not initially apparent, by the end of the conference we were able to see the similarity in property management among Latin countries (e.g., Italy, Spain, Argentina and Brazil) where more than 70 percent of all properties in professional management portfolios are condominiums."

Ramon Venero, CPM (Virgina, USA):

"Since property management in Italy is more about the professional than the firm, firm branding is not widespread. By prohibiting Italian property managers from selling or representing a property for sale, the law creates a barrier for Italian property management professional and makes it difficult for them to evolve their practice into a more institutional or corporate framework.

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It was quite striking to me how strategy plays an important role in the property management business in every corner of the globe. All of us, without exception, and without any knowledge of each others presentations, focused a great deal ot attention on strategic planning and organization as well as leveraging technology to create what I call cMcNow'--a 24/7/365 ap-proach to client solutions that adds value and a competitive advantage. Our clients want around-the-clock service and accessibility 'their way"

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Noriaki "George" Shiomi, CPM (Tokyo, Japan):

"What I took away from this conference is that the theories of organizational development greatly vary amongst countries. In Italy, because of its structure and laws, the individual is the concentration. In Japan, conversely, we are more focused on the company; a strong and superior company produces the most talented professional--it is certainly more about establishing and promoting the firm."

Juan Carlos LaTorre, CPM (Santiago, Chile): "The conference really centered on the discussion of how Italian practitioners can transform themselves into companies when there is so much resistance politically and culturally. The end conclusion was a heated debate on the necessity to impose changes in the system so that Italians can function consistently with the established norms of the market and commerce. They look to ANACI to foster and stimulate this change and bring about coexistence between individuals and company."

ASSOCIAZIONE NAZIONALE AMMINIS-TRADORI CONDOMINIALE E IMMOBILIARI (ANACI), HEADQUARTERED IN ROME, WAS ESTABLISHED IN 1995 TO PROMOTE THE REAL ESTATE PROFESSION AND TO ENCOURAGE AND ASSIST IN CREAT-ING LEGISLATION REGULATING ITALIAN PROPERTY MANAGERS. TODAY, ANACI'S MEMBERSHIP IS MADE UP OF MORE THAN 8,000 PROPERTY MANAGERS FROM ALL OVER ITALY. FOR MORE INFORMATION ON ANACI AND ITS FUTURE CONFERENCES, VISIT WWW.ANACI.IT.
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Title Annotation:International Trends
Comment:Management Italiano: it's business - and personal.(International Trends)
Publication:Journal of Property Management
Article Type:Conference notes
Geographic Code:4EUIT
Date:Mar 1, 2012
Words:616
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