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Making the scene.


MAKING THE SCENE: Nationwide Financial Inc. is showing up in two movies this spring. In Blades of Glory, starring Will Ferrell John William "Will" Ferrell (born July 16, 1967[1]) is an Emmy- and Golden Globe-nominated American comedian, impressionist, writer and actor who first established himself as a cast member of Saturday Night Live,  and Jon Heder, two disgraced former rival figure skaters have to unite to make a comeback. Nationwide is the sponsor of the final skating skating: see ice skating; ice dancing; roller skating.
skating

Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice.
 event in the movie. The company's logo appears on banners and signs in many of the movie's scenes. In Premonition, Sandra Bullock bullock

a mature castrated male cattle destined for meat production or draft.
 visits a Nationwide office to beef up her life insurance coverage.
COPYRIGHT 2007 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:PRODUCT PLACEMENT
Author:Goch, Lynna
Publication:Best's Review
Date:May 1, 2007
Words:78
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