Making the Opryland Grander: Arthur Keith builds a brand while looking to increase black participation in hospitality.Arthur Keith Sir Arthur Keith (February 5, 1866—January 7, 1955) was a Scottish anatomist and anthropologist, and was a leading figure in the study of human fossils. Biography
Born in Aberdeen, he obtained a Bachelor of Medicine at the University of Aberdeen in 1888. , 44, senior vice president and general manager of Gaylor Opryland Resort & Convention Center in Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation).
Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. , is on a mission. The objective is twofold: make the property the premier resort and industry leader and expose African Americans to the opportunities within the hotel industry.
Opryland is the 17th largest resort in the world, and Keith is the only African American running a resort of its size. He has played a significant role in improving the performance of the resort in just two years. Revenues in 2004 were $208.41 million, down 3.2% from 2003. In 2005, however, revenues jumped by 14.4% to $238.5 million.
In addition to building on the property's musical heritage to attract more conferences and conventions, Keith wants to show people of color Noun 1. people of color - a race with skin pigmentation different from the white race (especially Blacks)
people of colour, colour, color
race - people who are believed to belong to the same genetic stock; "some biologists doubt that there are important that they can be successful in the hospitality industry. "Hospitality is absolutely the industry for talented people of color with the available skills," Keith says. "In Europe, a hotelier is seen as prestigious, but in our country, it is not viewed as a true profession."
The Gaylord Opryland Resort & Convention Center features 2,881 guest rooms and 600,000 square feet of meeting, convention, and exhibit space, as well as the General Jackson There have been multiple generals named Jackson.
Keith joined Opryland in February 2004 from Harrah's, where he was vice president of hotel operations for the Rio All-Suite Hotel and Casino in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . A graduate of Cornell University's renowned School of Hotel Administration, Keith began his career at Stouffer Renaissance Hotel Co. as a management trainee and rose to become assistant general manager of the Stouffer Harborplace Hotel in Baltimore, one of the chain's largest hotels.