Making Playboy's film slate more family-friendly. (People).

Jill Liberman is helping Playboy slip into something it's typically not known for - clothing.

Recently promoted to vice president of production for Alta Loma Entertainment, a two-year-old subsidiary of Playboy Enterprises International, Liberman will lead the company's efforts to produce more PG-style entertainment programming.

"We're producing television shows and feature films that target a mainstream audience' Liberman said, who joined Altn Loma a year and a half ago from Fox Broadcasting Co.'s original movies group, where she managed the story department.

The first project, "Girl Next Door: The Search For a Playboy Centerfold," was co-produced with Bunin-Murray Productions, creator of MTV's "The Real World," and aired on Fox last May. It is now being distributed internationally.

"The Playboy brand has enormous international appeal, so we know that Alto Loma projects also have great potential abroad," Liberman said. "That's an additional revenue stream for the company."

Alto Loma also is co-producing a feature bio-pic based on the life of Playboy founder Hugh Hefner with Imagine Entertainment and Universal Pictures.

There are plans to produce films and television not associated with the Playboy brand, although the slate so far has been tied to the parent company. Liberman said the association with Playboy, a symbol of adult male entertainment, hasn't affected how Alto Loma is received in the business.

"We've faced challenges every producer in town faces," she said. "Having the power of Playboy behind me helps because everyone knows the brand, and they realize that with the Alta Loma division we're trying to do something a little bit different. We'll branch out into different types of reality and lifestyle shows."

Liberman lives in Santa Monica with her husband.