Make your prospects want to read your flyer.Currently in the mail is a handsome, 8-page self-mailer called TRI TRI Toxics Release Inventory (US EPA) TRI Touch Research Institute TRI Taux de Rentabilité Interne (French: internal rate of return) TRI Taux de Rentabilité Interne TRI Tile Roofing Institute , "Telecommunications Reports Inc. Reference Bookstore." Although it's heavily illustrated in full color, it's printed on non-coated paper, eschewing the glossy stock that announces sales brochure. Each product is colorfully pictured, described in easy-to-read bulleted bul·let·ed adj. Printing Highlighted or set off with bullets: a bulleted list. items, and set off by faux ripped pages of testimonials. But what also makes it a "keeper" is a 2-page article (reprinted from TR's Communications Billing Report), which leads off, "Between 40 percent and 70 percent of all customer relationship managment (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) projects fail. "If this statistic statistic, n a value or number that describes a series of quantitative observations or measures; a value calculated from a sample. statistic a numerical value calculated from a number of observations in order to summarize them. is true, then why did so many executives from a variety of industries descend de·scend v. de·scend·ed, de·scend·ing, de·scends v.intr. 1. To move from a higher to a lower place; come or go down. 2. upon Washington, D.C., recently for the CRM '99 conference? Why take the time to learn about such an expensive risk?" Along with the "Route to:" box on p. 1, the article adds to the "I'd better save this" factor, which is a sales flyer's first order of business. |
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