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Make Your Move, Inc. Moves Quickly to Hire Key Senior Sales & Marketing Executive.

Business Editors

RENO, Nev.--(BUSINESS WIRE)--March 4, 2003

Reno-based Make Your Move, Inc. (OTCBB:MKMV) announced today that it has appointed Alice Heiman as chief sales officer and senior vice president of sales and marketing for the interactive entertainment game company. Heiman will be responsible for all sales and marketing related activities for Make Your Move, Inc., as well as corporate communications and investor relations.

"Alice Heiman is an expert in the sales and marketing field and I am confident she will help us take this company to the next level," said Larry Hinderks, chairman and CEO of Make Your Move, Inc. "The board game and electronic game sector of the home entertainment industry account for billions of dollars annually, and Alice will help us carve out a piece of that pie for Make Your Move as we continue to expand our operations."

"We are delighted that Alice has decided to join our team full time," said Henry Rolling, founder of Make Your Move. "She is a great communicator, and she has been an invaluable executive consultant for our company during the past year."

"We have been developing Make Your Move's rollout campaign strategies for several months, and I'm excited about our four-tier game plan," added Heiman. "Currently, we're preparing our trademark board games for retail launch in 3rd quarter 2003. Then we will premiere our proprietary Internet games website. Our next phase will be to adapt MYM games for existing game consoles, such as the Xbox. We're already in talks with top product design firms and manufacturing partners regarding 'NemeSys,' our patent pending new technology game system that will debut in 2005."

Recently featured in the Jan/Feb issue of "Selling Power" magazine, Heiman developed her expertise in sales process while at Miller Heiman, Inc. During her tenure there, she worked with the company's largest and most complex accounts, including Coca Cola, Dow Chemical, Merck and Hewlett Packard. Based on her belief that companies can create opportunities for further success through sales process implementation, Heiman established her own company, ARH Consulting, LLC, serving a diverse client list including Fidelity Investments, John Deere Credit, Macromedia, and SBC Nevada Bell.

Heiman holds a Bachelor's Degree in Special Education from Indiana University and a Master's Degree in Education from National Louis University. She is a founding board member of WEACT -- Women Executives Accelerating Change Today and the President-Elect for Nevada Gifted & Talented. Heiman is also part of the Adjunct Faculty for University of Nevada, Reno, College of Business Administration.

Make Your Move, Inc. (www.makeyourmoveinc.com) is an interactive entertainment game company headquartered in Reno, Nevada. The Company's primary business is focused on the design, development and marketing of a wide range of games utilizing technologies that advance and enhance the entertainment quality and experience of game play. The Company's product line spans traditional board games and computer game software, and it is currently developing gameware for existing consoles in the market (PlayStation, Xbox and GameCube) as well as online entertainment through a subscription based online game site. Make Your Move plans to expand its existing product line to include a new series of proprietary game systems currently under development. The Company believes its entire product line will appeal to age groups from 6 years to adult.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the forward looking matters discussed in this news release are subject to certain risks and uncertainties which could cause the Company's actual results and financial condition to differ materially from those anticipated by the forward-looking statements including, but not limited to, the Company's liquidity and the ability to obtain financing, the timing of regulatory approvals, uncertainties related to corporate partners or third-parties, product liability, the dependence on third parties for manufacturing and marketing, patent risk, copyright risk, competition, and the early stage of products being marketed or under development, as well as other risks indicated from time to time in the Company's filings with the Securities and Exchange Commission, such as the Company's Form 15C211 for the fiscal year ended September 30, 2001. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 4, 2003
Words:703
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