Make Us an Offer, Inc. Announces the Launch of Its New Haggleware ASP.

Business Editors

LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--Feb. 28, 2000

"QualityClick.com to Use Character-Driven One-to-One Bargaining

Platform"

Make Us An Offer, Inc. (MUAO) the leader in "haggling" technology on the Internet, and QualityClick.com, a leading Internet retailer of computer systems, have partnered to offer consumers the chance to haggle for their computing needs. President Kathy Morell of MUAO announced that HaggleWare is up and operational on QualityClick.com. Negotiations to supply HaggleWare to other e-commerce outlets, including international sites, are nearing completion.

"Many e-commerce companies are beginning to realize they need to offer more than just click and buy," says Ms. Morell. "Interaction in real time and an element of entertainment, as well as bargains, can make a site a popular destination. HaggleWare is the only haggling application currently available for licensing and can give these sites a unique look and feel."

The technology features a dialogue-driven, user-friendly platform that places a strong emphasis on interaction and immediacy. The application can be viewed at www.makeusanoffer.com and is represented by "Chester", a virtual, animated salesman who haggles, pleads and cracks jokes with customers. Although QualityClick.com will be using Chester, other characters can be created to fit any business model.

QualityCLICK.com CEO Tom Mills says this will make the site even more popular. "Now, in addition to offering our customers excellent products and customer service, we can give them the opportunity to get great deals based on their negotiating savvy. HaggleWare is also very entertaining. We feel it gives QualityCLICK.com a capability no other electronics e-tailer has."

Both Chester's humorous nature and foolproof technology are the results of his programmed intuitive intelligence. "By quickly analyzing factors like inventory level and customer demand, Chester computes the minimum price he can accept and provides instant feedback on offers," says MUAO Chief Scientist, Mike Morell. "This immediacy separates the HaggleWare application from online auction sites. Customers can complete a sale and walk away with their price within minutes. Another difference is prices always go down, never up."

The consumer tracking and behavior-analysis technologies that dictate Chester's responses also provide a personalization that is becoming increasingly important on the Internet. MUAO's haggling technology can be modified to operate in other venues such as business-to-business, person-to person or as an Internet complement to brick and mortar outlets. A complete description of the HaggleWare platform is available at www.HaggleWare.com.

Make Us An Offer, Inc. is located in Lawrenceville, NJ. It was founded by Harvard grads, Mike and Kathy Morell, using patent-pending technology they developed.