Make Google searches faster and smarter.

Q. I use Google frequently, and while I like it, I get the feeling I could be using it more efficiently. Any ideas?

A. Here are some suggestions from Google for making Internet searches faster and more effective:

* Install the Google toolbar, which puts Google into your browser full-time. (The toolbar works only in Microsoft's Explorer version 5.0 and up; it doesn't work in Netscape.) Among other things, Google gives you the option to block pop-up ads. It also can automatically enter data for fill-in forms that ask for your name, address and phone number. Download the toolbar at http://toolbar.google.com.

* If you have a question, phrase it in the form of an answer--for example, "The magazine that provides the best accounting articles is...."

* Place quotes around words that must be searched together. If you're looking for accounting standards in the JofA, for example, type "accounting standards" "Journal of Accountancy."

* Place a hyphen in front of a word you want to screen out. For instance, if you don't want Google to search in the JofA, type "accounting standards" "-Journal of Accountancy."

* Since Google is effectively a global phone book, search for the AICPA's number in Jersey City, New Jersey, by typing phonebook:aicpa,jersey city,hi. Names work the same way: phonebook:donald duck,hollywood,ca.

Other things Google lets you do:

* Track a FedEx or UPS package by entering its tracking identification numbers.

* Perform a calculation by typing the equation--for example, 3+2*45=.

* Convert units of measurement by typing what you want converted--for example, centimeters in a foot.

* Find a stock price or financial news by typing the company's stock symbol.

* Get a map of a U.S. city by entering its telephone area code.

* Track the progress of an en route plane and its arrival time by entering its flight number.

STANLEY ZAROWIN, a former JofA senior editor, is now a contributing editor to the magazine. His e-mail address is [e-mail].