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Majority of Local Small Business Travelers Want Southwest Airlines to Fly Out of DFW Airport; Low Cost Carrier's Presence at DFW Would Benefit Small Businesses and the Entire Region, according to ASBTA Survey.


DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S.  -- A new survey of small business travelers conducted by the American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Small Business Travelers Alliance (ASBTA ASBTA American Small Business Travelers Alliance (Lewisville, TX) ) revealed today that most small business travelers support the idea of Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
 operating out of DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code)
DFW Department of Fish and Wildlife
DFW David Foster Wallace
DFW Drug-Free Workplace
DFW Down For Whatever (song by Pretty Young Things) 
 International Airport and believe it would benefit the Dallas-Fort Worth area. ASBTA is a national, alliance that provides valuable services and functions focused specifically on the travel needs and interests of small business owners. The survey, which closed March 2, 2006, polled small business people in the Dallas-Fort Worth area.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the survey results, 64 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  said they would like Southwest Airlines to begin flying from DFW International Airport. An even higher percentage of respondents believe that Southwest's presence at DFW Airport would benefit both small businesses (70 percent) and the whole region (70 percent). Finally, a significant majority believe that the change would bring more competition and lower fares to all customers who fly from DFW Airport (74 percent) and the Dallas-Fort Worth area in general (72 percent).

The survey also determined that 51 percent of respondents have flown with American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
 and 29 percent have flown with Southwest Airlines in the last 12 months. Delta Airlines came in at 14 percent, AirTran at 8 percent, and United Airlines at 7 percent. Regarding future plans, 65 percent of respondents expect to fly with American Airlines, 52 percent with Southwest Airlines, 13 percent with Delta, 8 percent with AirTran, and 8 percent with United.

"Debates over the Wright Amendment have sparked a lot of controversy over the years, and never more so than right now," said Chet Gray, ASBTA Vice President of Sales and Marketing. "Every day, we hear what the big players think about the situation, but the ASBTA believes that the opinions of the people regularly using these services and living in surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 communities should be given just as much -- if not more -- consideration.

"That's why we conducted this survey -- to find out what small business travelers think would help their businesses and communities the most. And by sharing the results with the public and the major players, we hope to help form a more complete and rounded picture of the situation at hand."

About ASBTA:

ASBTA is dedicated to educating the small business traveler and promoting the travel industry at large. The American Small Business Travelers Alliance (ASBTA) is a national organization serving small business travelers by providing information regarding resources and services, savings on air fares, car rentals, and accommodations, as well as technology (www.businesstraveltechnology.com) designed to improve and enhance your travel experience. ASBTA surveys are sponsored by Airline Weekly (www.airlineweekly.com). If you're a small business owner and want to learn more, visit our site and register free at www.asbta.com. You can contact ASBTA by phone at 469-648-0190 or email us at info@asbta.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 4, 2006
Words:472
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