Major New Art Supply Store to Open in New York City's SoHo Arts District.NEW YORK--(BUSINESS WIRE)--Nov. 4, 1997-- New Art Supply Retail Concept Offers New York's Creative Community a Unique Shopping Experience George Granoff, president and chief executive officer of The Art Store Inc. today announced plans to open a multi-million dollar New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. flagship store for the popular chain of art supply stores located in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . The Art Store will open on November 10 in The Robbins and Appleton Building, a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of landmark located at 1-5 Bond Street (just off Broadway Off Broadway plays or musicals are performed in New York City in smaller theatres than Broadway, but larger than Off-Off-Broadway, productions. Off Broadway theatres (venues) are those with 100 to 499 seats[1]. ) in SoHo. "New York is the world's largest art supply market and a hub of artistic creativity," said Granoff. "If you are going to be competitive in the art supply business, you've got to establish yourself in New York. The Art Store concept hinges on innovative retailing and merchandising, updated technology, and unsurpassed customer service. We offer a consumer friendly, highly functional environment in which New York's discriminating art community will find an unrivaled selection of merchandise, experienced personnel and a uniquely pleasant shopping experience, all at competitive prices." The opening will be celebrated with a gala reception at the store on November 9 that will include a silent and live auction of more than 70 works to benefit Printed Matter Inc., a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. founded in 1976 by a group including Sol de Witt De Witt, uninc. town (1990 pop. 8,244), Onondaga co., central N.Y., a residential suburb of Syracuse. and Lucy Lippard whose mission is to foster the dissemination, appreciation and understanding of artists' publications. The auction will include works by Adam Ames, Georgio Belloni, Choen Frank Ippolito, Amy Eshoo, Bettina Hubby, Jeff Koons Jeff Koons (born January 21, 1955), is an American artist. He is noted for his use of kitsch imagery using painting, sculpture and other forms, often in large scale. Life and art Early life and work , Yoko Ono Noun 1. Yoko Ono - United States musician (born in Japan) who married John Lennon and collaborated with him on recordings (born in 1933) Ono , Austin Thomas, and Janet Zweig among others. Hosting the event in collaboration with Printed Matter Inc. demonstrates The Art Store's continuous charitable support of the artistic community. In addition to offering more than 30,000 different products, The Art Store will carve out a special niche in New York with several distinct features such as: personalized customer service backed up by computerized search capabilities powered by IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) technology, custom designed fixtures to make locating products easy and a GE-designed lighting system created to show the true colors of paints, pigments, pencils, etc. The store will also launch frequent buyer programs, introduce an Art Store website with chat rooms for artists and participate in local art charity programs in New York. The Art Store will encompass more than 20,000 square feet of retailing space over two floors in The Robbins & Appleton Building at 1-5 Bond Street, a landmark building with a Hollywood resume. A classic example of SoHo's cast iron architecture, the building's arched colonnades Colonnades may refer to one of two things
So perfectly "SoHo" is the building that it was selected as the location for the Hollywood film, "The First Wives Club." The film's climatic party sequences were filmed in the building and on Bond Street. The columns in the main selling space are one of the buildings most distinctive interior feature, and their prominence in the store lends texture to the overall functionality of the design. Interior graphics at The Art Store were designed by Carbone Smolan, who created a visually striking retail space while blending merchandising fixtures and other acrhitectural elements in a functional, customer-friendly scheme. The Art Store, currently operates five successful stores in Southern California, where it has gained the reputation as the foremost art supply store on the West Coast. The New York flagship opening marks its entry into the crucial East Coast marketplace. Granoff has recruited former Pearl Paint CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Allen Shefts to be the executive vice president of The Art Store. Shefts will be based in New York and directly oversee the New York flagship while also contributing to the management of the company and planning the next wave of expansion. The company has plans to expand into several other markets by the year 2000. The Art Store is based in Milford, MA and currently operates six stores; a flagship location in New York City and five stores in California located in Los Angeles, Santa Monica, Pasadena, San Diego and Oakland. The company was founded in 1985 and purchased in August 1995 by George Granoff and transformed to become an art supply superstore. More information about The Art Store can be found at www.artstores.com. CONTACT: DeVries Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Bill Reihl, 212/891-0494 billreihl@devries-pr.com Amy Marmer, 212/891-0402 amarmer@devries-pr.com |
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