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Majesco Signs Licensing Agreement with 'Mighty Beanz' to Bring Popular Toys to the Interactive Entertainment Arena.


Entertainment Editors/Business Editors

EDISON, N.J.--(BUSINESS WIRE)--March 10, 2004

Majesco Sales Inc., the sole operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock.  of ConnectivCorp (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: CTTV CTTV City of Tampa Television
CTTv CSF1PO, TPOX, THO1, and vWA (human genome) 
.OB), today announced it has secured a licensing agreement with the popular toy collectible, Mighty Beanz Mighty Beanz are toys manufactured by Moose Enterprises, a corporation headquartered in Melbourne, Australia. Moose launched Mighty Beanz in the Australia market in 2002; the toy launched in the United States in summer, 2003. . Under terms of the agreement, Majesco obtains the interactive rights to publish Mighty Beanz video games See video game console.  in North America.

Currently one of the hottest toy crazes with over 10 million pieces shipped in 2003, Mighty Beanz are like plastic Mexican Jumping Beans that feature zany and eccentric characters belonging to a specific "Bean Team." Each Bean Team is designated as Rookie, Advanced, Pro, SuperPro or Rare to signify their value, with the Rare Beanz being the most valuable. Over the last year, the popularity of the Mighty Beanz toys helped garner a nomination for "Activity Toy of the Year" award from the Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. .

"Mighty Beanz has become a giant phenomenon in the toy world with a vast audience of dedicated collectors and fans of all ages," said Ken Gold, Vice President of Marketing for Majesco. "Majesco plans on creating an interactive entertainment experience that captures the same fun and contagious spirit of the toys."

Majesco will release specific details regarding the Mighty Beanz video game in the coming weeks. More information about Majesco's exciting line-up of products can be found online at http://www.majescogames.com.

About Spin Masters

Spin Master develops, manufactures, markets and distributes its own toy products around the world. Diligent product development and powerhouse marketing strategies have created a worldwide reputation for great products. Highly recognized for its creative vision, Spin Master is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS(tm), MCFLURRY(tm) MAKER, MIGHTY BEANZ(tm), BOUNCE 'ROUND(tm), ASTROJAX(tm), REGENERATOR(tm), HERSHEY'S(tm) CHOCOLATE MAGIC, ICEE ICEE International Conference on Engineering Education
ICEE Indiana Center for Economic Education (Purdue University)
ICEE International Centre for Eye Education (Sydney, NSW, Australia) 
(tm) MAKER, SHRINKY DINKS DINKS Double Income No Kids (r) a registered trademark of K&B Innovations Inc. and THE WIGGLES wiggles - [scientific computation] In solving partial differential equations by finite difference and similar methods, wiggles are sawtooth (up-down-up-down) oscillations at the shortest wavelength representable on the grid.  (r) a registered trademark of The Wiggles Touring Pty Ltd. For further information, please contact Spin Master's Director of Marketing Communications, Harold Chizick at 364-6002.

About Majesco

Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco is the sole operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of ConnectivCorp (OTC BB: CTTV.OB) and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R) video game system from Microsoft, Sony PlayStation(R)2 computer entertainment system, and Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy(R) Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; competitive factors in the businesses in which we compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity; changes in national, regional or local business conditions or economic environments; government fiscal and monetary policies; and legislative or regulatory changes that affect our business. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 10, 2004
Words:719
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