MainConcept and Elecard Separate to Focus on Different Business Segments.Elecard Solutions to Be Powered By MainConcept Codecs The following is a list of codecs. Audio codecs Non-compression formats
AACHEN, Germany & TOMSK, Russia -- MainConcept AG and Elecard Ltd, two leading providers of video and audio compression Encoding digital audio data to take up less storage space and transmission bandwidth. Audio compression typically uses lossy methods, which eliminate bits that are not restored at the other end. ADPCM and MP3 are examples of audio compression methods. See audio codec and data compression. technology, today announced that the companies have separated, split resources and will be focusing on different market segments in the future. The codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, development team of Elecard has been integrated into MainConcept Russia, a major development division of MainConcept AG. The application development group as well as the application SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). developers of Elecard remain a part of Elecard, and will operate primarily under the name Elecard Devices. MainConcept will focus its efforts on offering a wide range of codecs and SDKs for the most popular platforms, whereas Elecard Devices will be concentrating on the development of applications for digital video as well as software reference designs and hardware development kits for the IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. and broadcast markets. "The joint work of our companies was such a success that we need to set a new business focus using the advantages the cooperation has provided," said Andrey Posdnyakov, the president of the Elecard group. "The IPTV market offers fantastic opportunities for us, and we are not going to miss them now. Profound knowledge of the digital video principles allows us to develop reference designs and products for IPTV needs that exploit technology in its full and reduces time to market for the solutions." "MainConcept's core business is codec development. We have been very successful in this area and we want to concentrate all of our energies on this market to provide our customers with the best codec technology available," said Markus Moenig, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MainConcept. To be able to keep the high level of service for our growing customer base, we will concentrate 100% on developing and supporting our codecs and will not focus on application development. The separation of the two business entities will help everybody involved." About Elecard Elecard is a leading provider of high quality software products for video and audio playback, editing, analysis, multimedia content preparation and streaming. Since 1993 Elecard has been developing products and solutions for digital TV. Late in 2006 Elecard released its SIGMA iTV system, which is a firmware solution for broadband, broadcast, IPTV, cable, satellite, and terrestrial Telco operators supporting AVC/H.264 and MPEG-2 HD streaming. The Elecard group consists of 7 IT companies. Elecard is headquartered in Tomsk, Russia, where it was founded in 1988. For additional information visit the company's website at http://www.elecard.com About MainConcept MainConcept is a world leader in video codec (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec. technology for film, post production, broadcasting, IPTV, security, surveillance, communication and consumer applications. Over the years MainConcept has developed a complete range of standards-based codecs for the PC and established long term relationships with leading companies around the world. With its team of video compression experts, MainConcept has been working to enact its strategy of 'Every Codec, Every Platform' by porting its video codecs to many new platforms including DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive , FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market. and ARM processors and building its own hardware platform for real-time, broadcast-quality encoding. Additional information is available at http://www.mainconcept.com |
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