Mailing rates: Brace for yet another price hike. (Postal).The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval (USPS (1) (Uninterruptible Switching Power Supply) A power supply for a computer that contains its own battery and uninterruptible power supply (UPS) circuitry. See power supply and UPS. ) has proposed a $5.3 billion postal rate increase, one that would add salt to the already open wound from this year's two rate hikes of $3 billion.
The USPS wants to raise the nonprofit rate by 6.7 percent and the parcel post parcel post, sending of packages through the mail service. At the congress of the Universal Postal Union in Paris in 1878, an international parcel-post system was established. and periodical rates by 10 percent. The increase would not go into affect until September Until September is a 1984 romantic drama set in France. It stars Karen Allen as an American tourist in Paris who falls in love with a married Frenchman (Thierry Lhermitte). External links , 2002 at the earliest, therefore, giving nonprofits somewhat of warning so they can make budget preparations.
The independent Postal Rate Commission Noun 1. Postal Rate Commission - an independent federal agency that recommends changes in postal rates
independent agency - an agency of the United States government that is created by an act of Congress and is independent of the executive departments will conduct a 10-month review that is mandatory for any rate increase case. If the hike goes in to effect, direct mailers direct mail
Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.
di·rect would incur an additional 7.3 percent in their Standard Mail (advertising) rate and the price of a First Class stamp would jump 8.2 percent to 37 cents.
Many of the movers and shakers Shakers, popular name for members of the United Society of Believers in Christ's Second Appearing, also called the Millennial Church. Members of the movement, who received their name from the trembling produced by religious emotion, were also known as Alethians. in the direct mail field reacted to the proposal.
H. Robert Wientzen, president of The Direct Marketing Association in New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. said in a statement, "The Postal Service has already hit the mailing public with two rate increases this year that will take $3 billion out of the American consumers' wallets. Now they are seeking to take an additional $6.1 billion next year."
Neal Denton, executive director of the Alliance of Nonprofits Mailers in Washington, D.C., described the proposal as "ridiculous" and said that the new rates would force mailers to cut volumes during the holiday, and more importantly, the busiest mailing season of the year.
"I am livid livid /liv·id/ (liv´id) discolored, as from a contusion or bruise; black and blue.
adj. that the USPS Board of Governors is jamming this down the throats (of mailers)," Denton said from The National Postal Forum in Denver. "The real concern is they are going to implement this during the busiest (mailing) time of the year."
Andrea Waters, vice president of creative and production services for Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.-based Children International, said the sector has been dealing with multiple increases without warning for years and it's difficult to budget mailings when the USPS can, "do an end-run and raise your rates with two months notice."
"We call it an end-run.... The board of governors could unanimously decide we're going to raise postal rates without (asking nonprofits what they think)," she added.
The increase this past July forced Children International to scramble to the mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). to send out several pieces before the new rate took affect. That, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Waters, saved the organization thousands of dollars.
"But as far as the next one goes, yeah it's good to have that amount of time so that we can plan our mailings," she said.
Waters explained, "What we do, particularly in production services since we have our own in-plant, we just try to make things that much more efficient here. We analyze how much stuff we're outsourcing, how much stuff we keep internally, and make sure we have the best balance to keep that cost per down."
Children International mails in large quantities each year and has not cut back on the volume due to the two rate increases, yet has looked into strategic ways of keeping overhead down.
"We're going to take a harder look at what kind of lists we're using. We are going to go for things that are more selective demographically so we get tighter ZIP ranges, so we get better discounts," Waters said. "Some of our marginal mailings, like postcard reminders, we might be looking at those a little bit differently. We've asked some of our marketing analysts to look at those to see if those do really perform well or if we should cut those back; or to be more strategic in who we send them to."
David S. Williams, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Merkle Direct Marketing, Inc. in Lanham, Md., said that maximizing how clients deal with the struggles of increasing postage rates really hasn't fundamentally changed over the years.
"People tend to focus on the same things, which is mostly regarding around hygiene and to. be sure that people are dealing with deliverable addresses," he explained. "All are very viable, but at the end of the day it doesn't necessarily yield the kind of impact that a lot of these nonprofits are up against."
There are three postal break discounts that Williams suggested for his nonprofit clients: sortation Identifying objects that are stamped with a bar code and routing them to the appropriate destination. Sortation is typically a high-speed process used in the transportation industry by companies such as Federal Express, UPS and others. See sort and bar code. discounts for pre-sort and carry-route; automation discounts, which is bar code and point of entry discounts; and lastly destination, or point of entry discounts.
Another concept that can cut postage costs is called "Add A Name," explained Williams. The "Add A Name" concept is set to maximize sortation (or carrier) discounts. "It's all based upon density, it's all based upon the ability to meet certain density requirements to obtain a discount," he said.
Merkle conducts a statistical program across a clients mail file to determine the number of carrier routes that do not have adequate numbers in them to qualify for the carrier route discount, which is 10 pieces, Williams said.
What they're trying to do is find the carrier routes with eight or nine pieces in them and add a piece or two, therefore allowing the carrier route discount.
"We're adding a name that has been pre-selected, pre-qualified and primarily ... It has to be in that actual route," Williams said. The "Add A Name" system only works with flat mail, not in letter-sized mail.
In the past, many organizations would mail two pieces to the same address trying to cut the cost, but mailing two to the same address is a wasted mailing and that practice has decreased.
Children International's Waters said the content in their mailings hasn't changed but they are being more critical of who actually receives their solicitations.
"What we do is really look at the media mix that we - particularly on new sponsor or donor acquisitions - what's that media mix," Waters said. "Are we going to look at alternative media a little harder because the prices on direct mail are going up - things of that nature. So it's a mix of things that may change given how the postal increase affect our cost per."