Mail-Well Inc. (Product File).

"Invisible" interactive direct mail from Mail-Well Inc. is a technology that permits marketers to print messages on the outside of an envelope which, when rubbed by the recipient, relate to the materials inside. The company says the interactive nature of the technology should significantly improve response rates. www.mail-well.com

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Publication:	ABA Bank Marketing
Date:	Dec 1, 2002
Words:	50
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