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Magical, Charming Friends from TV's Highly Rated, Emmy Award Nominated Children's Show Return to Game Boy Color; ``Dragon Tales -- Dragon Adventures''.


Business/Entertainment Editors & Video Game Writers

NEW YORK--(BUSINESS WIRE)--May 16, 2001

NewKidCo, the leading publisher of video games for young gamers, announced plans to expand their already successful "Dragon Tales" line of products through a licensing agreement with Sony Pictures Consumer Products.

The friendly, lovable cast of characters from the highly rated children's show "Dragon Tales" make their return to Game Boy(R) Color in "Dragon Tales -- Dragon Adventures."

"`Dragon Tales' has proven to be a big hit with young kids," said Henry Kaplan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , NewKidCo. "It is with great pleasure that we add another Game Boy Color The Game Boy Color (ゲームボーイカラー   title to the popular `Dragon Tales' product line."

"Dragon Tales," from Sony Pictures Family Entertainment Group and Sesame Workshop, has emerged as one of the most popular children's series beloved by youngsters. It remains one of the top three children's shows on PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
.

"Dragon Tales -- Dragon Adventures" for Game Boy(R) Color

In this exciting interactive game, kids are whisked away on a magical journey to Dragon Land, where they embark on fun-filled adventures with such beloved characters as Emmy, Max, and the dragons, Ord and Cassie. Children can join Emmy and Max as they visit the colorful Stickleback Mountains, Singing Springs, Crystal Caverns and more. Loaded with tons of adventure, challenging tasks and exciting rewards, "Dragon Tales -- Dragon Adventures" allows children to experience unforgettable visits to Dragon Land for endless hours of enjoyment.

Key Features:
-- Play as Emmy, Max, Ord or Cassie

-- Six fun-filled adventures based on some favorite "Dragon Tales"
episodes

-- Multiple skill settings that are easily adjustable by child or parent

-- Easy to use interface and control system makes it easy to play for kids ages
4-7

-- Numerous game settings and options allow for a new adventure every time


Sesame Workshop, a not-for-profit educational organization, creates innovative and engaging content to help all children reach their highest potential. For more than 30 years, the Workshop has been a global pioneer in educating and entertaining children through multiple media. The organization grounds its work in research to understand how media help children learn, develop and grow. Best known as the creators of "Sesame Street" and "Dragon Tales" airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids' thinking channel. Find the Workshop online at www.sesameworkshop.org.

To learn more about "Dragon Tales," visit www.dragontales.com.

Sony Pictures Family Entertainment Group produces traditional cel animation, CGI and live-action properties for television around the world. The division is currently producing "Jackie Chan Adventures," "Max Steel," "Men in Black: The Series," and is distributing "Phantom Investigators" for Kids' WB!; "Dragon Tales," co-produced with Sesame Workshop, on PBS's Ready To Learn block; "Harold and the Purple Crayon" for HBO Family, "Roughnecks Roughnecks can refer to either
  • Roughneck, a term for a labourer of varying skill level in a number of industries.
  • Roughnecks (TV series), a BBC One programme about oil rig workers from the 1990s that starred Ricky Tomlinson and Ashley Jensen
: Starship Troopers Chronicles," "Jumanji" and "Extreme Ghostbusters" airing in syndication; and the upcoming "Heavy Gear." SPFE SPFE Society of Photo Finishing Engineers
SPFE Special Project Flight Experiment
 is developing the animated series "Stuart Little" for HBO Family, and "Lenore," an original Internet series with Sony Pictures Digital Sony Pictures Digital, first known as Columbia TriStar Interactive, then Sony Pictures Interactive Network (or SPiN), is known as the digital website interactive creator for Sony Pictures Entertainment (SPE) that was established in 1997.  Entertainment (SPDE SPDE Service Provider Delivery Environment
SPDE stochastic partial differential equation
SPDE Solid Phase Dynamic Extraction
SPDE Solar Plasma Diagnostic Experiment
SPDE Spedus Corp (stock symbol; New York, NY) 
).

About Sony Pictures Consumer Products:

"Dragon Tales" is a property of Sony Pictures Consumer Products, based in Los Angeles, which handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP SPCP Society of Permanent Cosmetics Professionals
SPCP Steam Plant Control Panel
SPCP Search Programmer Control Panel
 is a division of Sony Pictures Entertainment (SPE SPE - Software Practice and Experience ), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.

About NewKidCo International:

NewKidCo International Inc. (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:NKC) (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:NKCIF), headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, publishes children's video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information visit www.newkidco.com

Note to Editors: Dragon Tales(TM) & 2001 Sesame Workshop/Columbia TriStar Television Distribution. All rights reserved.

Game Boy and Game Boy Color are trademarks of Nintendo of America. Inc.(c)1989, 1998 Nintendo of America Inc.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2001
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