Magic Software and IBM announce marketing pacts.IRVINE, Calif.--(BUSINESS WIRE)--Aug. 7, 1996--Magic Software Enterprises (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MGICF), leading developer of the Magic Rapid Application Development (RAD) system, today announced that it has been accepted into the Client Series Program and entered into a Software Vendor Marketing Agreement (SVMA SVMA Sonoma Valley Museum of Art (Sonoma, CA) SVMA Secretaria do Verde e Meio Ambiente SVMA Saskatchewan Veterinary Medical Association (Canada) SVMA Silver Valley Mining Association ) with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , effective immediately. Under the Client Series Program, Magic/400 has been tested and certified by an independent lab to conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?" fit, meet coordinate - be co-ordinated; "These activities coordinate well" specific and rigorous standards of functionality and performance allowing Magic to use the IBM Client Series logo on its packaging and marketing materials. Under the SVMA, IBM is authorized to either directly or jointly market and receive orders for the Magic product, through its US direct sales force. IBM's customers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. rapid client/server development and migration tools will be matched with Magic. "IBM welcomes Magic to these two premier AS/400 marketing programs," said Mark Ryan, vice president of marketing, AS/400 division. "Magic's addition increases the excellent options an AS/400 customer or ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. can employ to best meet their needs for rapid client/server application development." IBM's marketing responsibilities include lead generation, identifying and registering the qualified prospects with Magic, presenting Magic to a potential customer, participating in joint sales calls and assisting in closing the sale. "Magic is excited to be so closely integrated with IBM and its sales force," said David Wegman, senior vice president, for Magic Software Enterprises. "For customers looking for rapid client/server development and migration in the AS/400 environment, Magic's tool is an excellent fit. IBM's continued support in this important market will help AS/400 corporate users and ISV's become more quickly familiar with the Magic technology, enabling them to accelerate their business application and development objectives faster than ever." Magic's participation in these select programs was announced by IBM June 18, 1996 in formal announcement letters sent directly to the IBM sales force and to IBM customers. The announcements were also made internally to all IBM employees via the internal "HONE" System and I-News as well as published on IBM's web site (http://www.ibm.com). In addition, Magic will listed on IBM's National Solution Center (NSC NSC abbr. National Security Council Noun 1. NSC - a committee in the executive branch of government that advises the president on foreign and military and national security; supervises the Central Intelligence Agency ) database of application solutions as well as listed in the next publication of the IBM Direct Catalog. Magic Software Enterprises develops, publishes, markets and supports Magic, a highly productive, table-driven cross-platform Rapid Application Development system for developing client and server solutions. Magic is used by corporate MIS departments and a wide range of solutions partners including value-added resellers, systems integrators, consultants, independent developers and packaged software publishers. Magic has won numerous development awards including the Client/Server Applications Challenge (USA), the EXE Exe (ĕks), river, c.55 mi (90 km) long, rising in the Exmoor, Somerset, SW England, and flowing S across the Cornwall peninsula, past Exeter to the English Channel at Exmouth. Software Developers Challenge (UK), and four consecutive first place victories at the International Droege Developers Competition (USA). Magic Software Enterprises Inc. is located at 1642 Kaiser Avenue, Irvine, California, 92714. Tel. 714/250-1718, Fax. 714/250-7404 WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. : http://www.magic-sw.com. CONTACT: Magic Software Enterprises Lisa Blaisdell, 714/250-1718 xt. 219 lisab@magic-inc.com |
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