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Magic Software Standardizes on Centra's Web Collaboration Platform to Train Employees and Partners in More Than 50 Countries.


Business/Technology Editors

LEXINGTON, Mass.--(BUSINESS WIRE)--Oct. 17, 2001

Centra (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
), the world's leading provider of software infrastructure and ASP services for eLearning and collaboration, today announced that Magic Software (NASDAQ: MGIC MGIC Mortgage Guaranty Insurance Company
MGIC Montana Geographic Information Council
), a leading provider of state-of-the-art application development technology and business solutions, has deployed Centra's real-time enterprise collaboration platform An emerging category of computer software, collaboration platforms are unified electronic platforms that support synchronous and asynchronous communication through a variety of devices and channels. . Working with Advanced Knowledge Transactions (AKT AKT Auto- ja Kuljetusalan Työntekijäliitto (Finnish Transport Workers Union)
AKT Automatischer Kassentresor (German: automatic cash desk vault; used in german banks to secure money at counters)
AKT Apprentice Knowledge Test
), Centra's exclusive distribution partner in Israel, the corporate education division of Magic Software, known as Magic University, is using Centra-powered online learning to deliver training to its large global network of employees and channel partners in 50 countries.

"eLearning has become an integral part of our training programs at Magic University - enabling us to disseminate mission-critical information on product introductions and updates, and deliver new and higher level training more effectively and quickly than ever before," said Yossi Dover, Director of Magic University, for Magic Software. "AKT has been a strong partner throughout our transition to Centra, providing the kind of value-added support and expertise that has helped us to easily migrate to Centra, engage learners, and create a dynamic learning organization."

Strong Global Alliances Key to Centra Success

With more than 20 distribution partnerships established within the last two years, Centra's recognition as the market leader in eLearning and business collaboration has been pivotal in creating successful alliances with partners such as AKT in Israel, Macnica in Japan, and MicroPower in Brazil - each making significant investments in developing and delivering high-quality eLearning and business solutions to their respective markets and the customers they serve.

"Centra's success as the leader in live, eLearning is due in large part to the strong channels we have built with trusted partners, " said Lawrence Whittle, Vice President of Sales Operations for Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the . "The demand for eLearning and Web collaboration products See collaborative software.  continues to flourish, particularly in this economic and political climate where companies have cut back on travel and are addressing new ways to communicate, train, and work together virtually. Centra is uniquely positioned to meet the needs of these markets and, with our partners, help global companies like Magic Software realize strategic business objectives."

Software Infrastructure for eLearning and Collaboration

Used by more than 675 companies, government agencies, and universities worldwide, Centra's enterprise products and services are based on CentraOne(TM), a robust and extensible thin-client architecture for eLearning and collaboration. By leveraging the core capabilities of the Web-based CentraOne platform, Centra is the only company to offer a full range of knowledge delivery and management solutions - from voice-enabled virtual classrooms, Web conferences and online meetings to powerful products for content management, personalized eLearning, and standards-compliant authoring - all on a single platform. Through this integrated environment, organizations can increase the overall effectiveness of their eLearning initiatives, targeting the appropriate mix of live and self-paced learning formats and activities for each audience or strategic business task.

About Magic Software

Magic Software provides superior development technology, application servers and customizable applications for eBusiness, Customer Relationship Management, and other business solutions. The growing Magic Community includes thousands of enterprises and Magic Solution Partners in 50 countries who develop and run their businesses on Magic-based applications. For more information, visit www.magicsoftware.com.

About Advanced Knowledge Transactions

Based in Yahud, Israel, AKT is an eLearning company that helps organizations improve performance and produce tangible business results. They offer turnkey solutions that combine expert project planning project planning - project management  and management, world-class instructional design Instructional design is the practice of arranging media (communication technology) and content to help learners and teachers transfer knowledge most effectively. The process consists broadly of determining the current state of learner understanding, defining the end goal of , and advanced technical engineering. These services include implementation of Online Universities, development of custom courseware, and hosting of eLearning applications. For more information, visit www.akt.co.il.

About Centra

With more than 1.7 million users, Centra is the world's leading provider of software infrastructure and ASP services for eLearning and business collaboration. Today hundreds of global organizations have standardized on Centra for the delivery of live eLearning, including Accenture, Century 21, Domino's Pizza For Domino's Pizza in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco, see .

Domino's Pizza, LLC (NYSE: DPZ) (LSE: DOM) is an international pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United
, EMC Corporation EMC Corporation (NYSE: EMC) is an American Fortune 500 and S&P 500 manufacturer of software and systems for information management and storage. It is headquartered in Hopkinton, Massachusetts, USA. , McKessonHBOC, Nationwide Insurance, Siemens, Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. , and Procter & Gamble. Centra supports a vital ecosystem of strategic eLearning partnerships, which include alliances with Microsoft, PricewaterhouseCoopers, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Cisco, Oracle, HP Europe, Deloitte Consulting, Saba, Docent and Global Knowledge. Headquartered in Boston's technology corridor, the Company has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 17, 2001
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