Magic Software Enterprises Releases Magic eCONTACT Version 2.

Magic Software Enterprises, a provider of application development technology and business solutions, released Magic eContact Version 2. This latest version of Magic eContact is an integrated desktop application designed to provide contact center agents with the professional tools needed to efficiently and cost-effectively manage customer interactions, including the ability to drive targeted marketing campaigns in rapid response to market changes. One of Magic eContact's key features is its dynamic scripting engine, which guides agents through all conversational phases. The scripting mechanism allows the agent to give customers personalized attention and improved service based on the customer's unique profile. Magic eContact can also help solve the high turnover and associated training issues that challenge most contact centers by providing a short learning curve and userfriendly functionality.