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Magic Johnson Enterprises Launches Minority Focused, Home-Based Travel Agency.


BAYONNE, N.J. -- Magic Johnson “Earvin Johnson” redirects here. For the Milwaukee Bucks center, see Ervin Johnson.

Earvin Effay Johnson, Jr. (born August 14, 1959 in Lansing, Michigan), nicknamed Magic
 Travel Group to Target Minority Franchisees and Customers in Joint Initiative with CruiseShipCenters, GOGO GOGO Government-Owned, Government-Operated  Worldwide Vacations and Royal Caribbean International Royal Caribbean International (OSE: RCL NYSE: RCL) is a Norwegian-American cruise ship company based in Miami, Florida. It is a brand of Royal Caribbean Cruises Ltd., with 21 ships in service and one more under construction. All the ships have names ending in "of the Seas.  

Magic Johnson Enterprises, in partnership with CruiseShipCenters, GOGO Worldwide Vacations and Royal Caribbean International, announces the launch of Magic Johnson Travel Group (MagicJohnsonTG) today aboard the brand new Royal Caribbean International cruising vessel Freedom of the Seas freedom of the seas: see seas, freedom of the.  -- the largest and most innovative ship to ever sail. The first multicultural home-based travel agent initiative and franchise network specifically targeting African-American, Hispanic and Asian-American franchisees and customers, MagicJohnsonTG aims to cultivate organic growth in the minority travel segment and incite To arouse; urge; provoke; encourage; spur on; goad; stir up; instigate; set in motion; as in to incite a riot. Also, generally, in Criminal Law to instigate, persuade, or move another to commit a crime; in this sense nearly synonymous with abet.  entrepreneurs from Urban America.

"This is an amazing business opportunity for developing entrepreneurs," says Michael Drever, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CruiseShipCenters International Established in 1987, CruiseShipCenters is a private franchise company specializing in marketing and sales of cruise vacations. Through its network of 104 independently owned retail locations and 1,500+ Cruise Sales Consultants in North America, the company has grown at an average rate of  Inc. "The strength of the Magic Johnson brand powered by CruiseShipCenters' Marketing and Technology systems provides an unprecedented formula for success. When you add the knowledge base and resources of Royal Caribbean and GOGO, you get a sense of how this venture will have a major impact on the travel industry and Urban American economy."

Headquartered in Miami, MagicJohnsonTG features home-based franchises throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  consisting of a comprehensive "business in a box"-- a cutting-edge, integrated agent desktop comprised of a customizable agent-level website, contact management database and e-marketing suite with permission-based marketing being the key component of the software. The franchise also includes a complete training program, including 40 hours of correspondence coursework, one week of on-site introductory training and one week of advanced training onboard a Royal Caribbean ship.

"Magic Johnson Travel Group was created with the goal of building a network of culturally diverse home-based travel agents, who sell to their communities, neighbors and friends," says Earvin "Magic" Johnson, CEO, Magic Johnson Enterprises. "I have been privileged to partner with three well respected companies in the travel industry. My company's role is to provide a trusted voice for Urban America and to pass along entrepreneurial economic empowerment to those communities."

A modular approach is available to new sellers of travel. The cruise category is the first product on which the sellers will be trained and certified. Future training will be offered in modules for other products, including all-inclusive and vacation packages. Additionally, existing agents purchasing a franchise receive the ability to sell every product, including air, car, hotel, all-inclusive and charters in the coming months.

MagicJohnsonTG equips agents with a suite of marketing tools and resources to help agents build business and also provides an experienced headquarter head·quar·ter  
v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem

v.tr.
To provide with headquarters:
 support organization that serves as a "lifeline" to agents working from home.

Michelle Kassner, President of GOGO, stated, "GOGO Worldwide Vacations has a longstanding vision of making travel experiences available and affordable to everyone. This joint venture opportunity supports our vision and aligns GOGO with outstanding industry partners."

Minority travel has grown at a quicker rate than overall U.S. travel volume, with a four percent increase among African-Americans, a 10 percent increase among Asian-Americans and a 20 percent increase among U.S. Hispanics.(1) Though the MagicJohnsonTG joint effort is laser-focused on this quickly growing multicultural market, all ethnicities, cultures and races are welcome to be a part of the revolutionary business concept.

President of Royal Caribbean International Adam Goldstein
For the technical author, see Adam Goldstein (author).


Adam Michael Goldstein (born March 30, 1973) is better known as club disc jockey DJ AM. He is known for his previous high profile relationship with Nicole Richie.
 states, "Royal Caribbean International believes this venture will cultivate new sellers and buyers of travel in Urban America and fill a large void in the agency community. We share Earvin 'Magic' Johnson's vision and enjoy a strong partnership with the multicultural communities we serve."

Magic Johnson Enterprises is the No. 1 brand in Urban America with a star-studded, successful portfolio of nationwide franchises, including Starbucks, Burger King, 24 Hour Fitness, Washington Mutual “WaMu” redirects here. For the Washington, DC radio station, see WAMU.

Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association.
 Home Loan Centers, AMC/Magic Johnson Movie Theatres and T.G.I. Friday's T.G.I. Friday's (often referred to as just "Fridays") is a popular American restaurant chain focusing on casual dining, with over 500 restaurants across the United States, Canada, Colombia, Mexico, Australia and the UK, as well as many other countries around the world. . Through targeted investments in key markets, Magic Johnson Enterprises franchise networks serve more than 32 million consumers annually in 163 locations in 19 states across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

For additional information, please call 1.888.GoMagic (466.2442) or visit http://www.magicjohnsontravel.com.

CruiseShipCenters International Inc.

Established in 1987, CruiseShipCenters (CII CII Confederation of Indian Industry
CII Chartered Insurance Institute (UK)
CII Construction Industry Institute (University of Texas)
CII Council of Institutional Investors
) is a privately owned corporation with headquarters in Vancouver, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
. As the master franchisor, CII oversees the development and expansion of the CruiseShipCenters system worldwide.

There are currently 86 CruiseShipCenters franchised locations generating over $260 million dollars in annual sales. The company is recognized as one of the top sellers of cruise vacations by every major cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the . In addition to its retail locations, the company has developed and manages unique websites featuring over 10,000 cruises in both U.S. and Canadian currencies for its team of 1,450 independent cruise consultants.

GOGO Worldwide Vacations

GOGO Worldwide Vacations was created in the 1950s as a wholesale operation serving travel agents directly and exclusively. Today, GOGO is the travel industry's largest privately owned wholesaler of vacation packages, with over 40 branches throughout the United States where GOGO serves and sells to over 18,000 travel agencies worldwide.

GOGO vacation packages cover 200 destinations on four continents, including the Caribbean, Central America, Europe, Florida, Hawaii, Las Vegas, Mexico, and Tahiti. GOGO represents the most well respected brands in the hospitality industry, including Club Med, Fairmont, Four Seasons, Hyatt, Ritz-Carlton, Sandals, Starwood Resorts, SuperClubs, and many more. GOGO also provides private-label packages for American Airlines Vacations. Due to longstanding supplier relationships, GOGO offers special discounts, exclusive promotions, free nights, and many other value-added amenities.

The headquarters for GOGO Worldwide Vacations is located in Ramsey, N.J.

Royal Caribbean International

Royal Caribbean Cruises Ltd. is one of the world's largest cruise companies, operating the Royal Caribbean International and Celebrity Cruises brands, with 28 modern ships and a passenger capacity of approximately 59,600.

These brands offer an array of onboard activities, services and amenities, including swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing rock climbing Sports medicine An 'extreme sport' in which the participant climbs rock formations, with or without ropes Injury risk Fractures, abrasions, death. See Extreme sports.  walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

The company will introduce 6 more ships by the end of 2009, when it will have a total capacity of approximately 81,500 berths. The ships operate worldwide with a selection of itineraries that call on approximately 16 destinations.

The information contained in this press release is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise in any state, including, but not necessarily limited to, California, Hawaii, Washington, Virginia, Maryland, New York Maryland is a town in Otsego County, New York, United States. The population was 1,920 at the 2000 census.

The Town of Maryland is on the county's south border, and was named for the U.S. state of the same name.
, Rhode Island Rhode Island, island, United States
Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches.
, Indiana, Illinois, Michigan, Minnesota, Wisconsin, North Dakota or South Dakota. Some states regulate the offer and sale of franchises and/or business opportunities. Magic Johnson Travel Group will not offer or sell a franchise unless and until it has complied with the applicable presale registration and disclosure requirements in the applicable state. Offers will only be made by prospectus and only when registered or otherwise qualified to sell franchises in those states.

(1) TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. , The Minority Traveler, 2003 Edition

This Release on Media Only Resource Site: http://www.MagicJohnsonTravelGroupNewsroom.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2006
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