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Magellan(R) NavCreator(TM) SDK Vehicle Navigation Engine Enables Development of Applications with Customized User Interface.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Magellan, a leader in the consumer, survey, GIS and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  GPS navigation and positioning markets, today launched NavCreator as part of the Magellan Solutions Development Kit (MSDK) family. NavCreator is aimed at giving Original Design Manufacturers (ODMs) and Original Equipment Manufacturers (OEMs) the key building blocks for developing navigation applications for PDAs, mobile phones, personal navigation devices, or in-vehicle navigation systems.

NavCreator is a vehicle navigation platform that allows ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer.  and OEM partners to develop customized graphical user interfaces (GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. ). This delivers key product differentiation Product Differentiation

A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics.
 in addition to Magellan's navigation features such as routing, guidance, traffic, and more.

"Magellan is a leader in customized navigation solutions, starting with the Hertz NeverLost system, created by Magellan and proven by millions of customers," said Hubert Canuet, general manager of Magellan's OEM business unit. "Now with NavCreator, OEMs and ODMs can differentiate their navigation solutions by adding their graphical user interface to Magellan's navigation software technology."

Magellan has provided customized vehicle navigation solutions for market leaders, including Hertz, AAA AAA: see American Automobile Association.


(Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied.
, and Land Rover.

The NavCreator SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
 consists of easy-to-integrate software Application Programming Interface (API) for developing custom navigation applications. The module design eliminates the need to redesign software for use in new products. The initial release supports WinCE 5.0.

Some of the many features of the Magellan NavCreator include:

* Turn-by-turn navigation modules

* APIs that allow developers to define the application GUI

* Standard or cCustom map databases for North America or Europe

About Magellan

Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate[TM] series portable car navigation systems, the Magellan eXplorist[TM] outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMark[TM], the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications.

The Company is privately held and headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  with European headquarters in Carquefou, France.

[c] 2007 Magellan Navigation, Inc. All rights reserved. Magellan, RoadMate, eXplorist and ProMark are trademarks of Magellan. Hertz NeverLost is a registered trademark of Hertz Systems, Inc.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2007
Words:379
Previous Article:Magellan(R), AAA Clubs Provide Update on Auto Navigation Partnership.
Next Article:Drivers Steer Clear of Jams with Real-Time Traffic for Magellan RoadMate 2200T and CrossoverGPS.
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