Madison Information Technologies Becomes Initiate Systems, Inc.; Company to Leverage New Vision with Aggressive Entry into Additional Vertical Markets.

Business Editors

CHICAGO--(BUSINESS WIRE)--May 5, 2003

Madison Information Technologies, Inc., a leader in identity management software and services, announced today the company's new name, Initiate Systems, Inc.

Under its new brand, the company is also launching its strategy to leverage its success in the healthcare market to enter other vertical industries including financial services, hospitality and the public sector.

"Based on our track record of success and leadership in the healthcare industry, which has the highest standards for accuracy and performance due to its safety and compliance needs, we are in the best position to be a global leader in identity management across all industries," said Bill Conroy, CEO and president of Initiate Systems, Inc. "Ultimately, Initiate helps enterprises improve customer interactions, reduce IT and marketing costs and comply with regulations as well as make more informed strategic and operational decisions."

While CRM, ERP, BI and other IT-based business initiatives generate and store massive amounts of data, too often they fail to share important data about each customer across an enterprise. According to IDC, organizations average 49 applications and 14 databases that need to be integrated. Additionally, AMR reports that typically no more than 20 percent of customer data resides in one location.

Guy Creese, research director at Aberdeen Group added, "'Will the real John Smith please stand up?' is becoming an increasing problem as online touch points proliferate, customer databases multiply and enterprises share data with their partners. Initiate's solution helps tame this identity chaos and ultimately enables companies to get back to a one-to-one -- rather than a one-to-duplicate -- relationship with their customers."

Initiate provides enterprises with the Initiate Identity Hub(TM) software and related applications that instantly link and accurately identify all the records about each customer without forcing an organization to move its data, standardize its systems or manage customer IDs - uniquely giving clean, complete personal profiles needed to drive better, more cost effective and responsible customer interactions.

"Many companies can move data between applications efficiently, but few address the fundamental issue of data accuracy," said Conroy. "By using a combination of statistical and database techniques, and by providing applications which enable organizations to actively manage the integrity of their customer data, we dramatically improve our customers' ability to recognize their customers at all points of service. We also deliver new and improved business intelligence to decision-makers."

According to the Gartner Group, the Initiate Identity Hub software and its related applications are "...the 'gold standard.' Intelligent matching is so superior...that it (Initiate) has established a new baseline against which matching performance must be judged."

The Initiate Identity Hub software is now the company's foundation for its application suites including:

-- Initiate(TM) Recognition Suite for fast, accurate searches

within a system, across systems and even across business

lines;

-- Initiate(TM) Identity Management Suite for the highest levels

of accuracy through active management of identifiers; and

-- Initiate(TM) Intelligence Suite for gaining new insight into a

business by providing on demand valuable sets of intelligence

about their customers or other entities that are meaningful to

clients' businesses.

Additionally, Initiate is working with market leaders to develop industry-specific suites which support specialized applications, processes, jargon and connectivity standards that are not common across industries.

Initiate also offers a wide range of analytical and professional services. Its data scientists use Initiate's technology and identify management methodology to determine the quality of its data and to assess their business processes. Initiate also offers remediation services in which it performs manual or electronic clean-up of data.

About Initiate Systems, Inc.

Founded in 1995, Initiate Systems, Inc., headquartered in Chicago, IL, is a leading provider of identity management solutions for some of the largest healthcare providers, plans and payers, and also serves the financial services and hospitality industries and the public sector. With a focus on providing software and services, the company logically links its clients' data in real-time from any source, of any type, in any volume. During the company's six-year history, it has analyzed over one billion individual customer records and has thousands of consulting customers. For additional information, visit www.initiatesystems.com.

Initiate, the Initiate logo, and Initiate Identity Hub are trademarks and/or service marks owned by Initiate Systems, Inc., which may be registered in certain jurisdictions.