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Madge.web to Stream First Online Programme For ETVcentre.com.


Business Editors/High-Tech Writers

WEXHAM SPRINGS, United Kingdom--(BUSINESS WIRE)--Dec. 6, 2000

Madge.web(TM), a global provider of rich content applications and managed network services, and a subsidiary of Madge Networks Madge Networks NV. founded by Robert Madge and best known for its work with Token Ring, was a global leader and pioneer of high speed networking solutions in the mid 1990s, and also made significant contributions to technologies such as Asynchronous Transfer Mode (ATM) and Ethernet.  N.V. (Nasdaq:MADGF), has been selected by terrestrial and broadband television company ETVcentre.com, to host and stream a series of four interactive made-for-the-Internet shows over its website www.etvcentre.com. The first show, called 'Dinner Party' will go live in January 2001 and will fully utilise the Madge Broadcast Network(TM) (MBN MBN Moody Broadcasting Network
MBN Monte Bubbles Network (blog)
MbN Murder By Numbers (movie)
MBN Must Be Nice
MBN Montana Beef Network
MBN Multiservice Broadband Network
MBN Magic Ball Network
), the first pan-European network with full streaming media See streaming audio, streaming video and digital media hub.  capabilities.

ETVcentre.com needs to ensure that visitors to its site will receive high-quality images and sound, so that they will revisit the site regularly. As a private broadcast network, MBN can distribute video, audio, animation and special events to websites for live and on-demand viewing, while bypassing the traffic and congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 of the public Internet, thereby allowing consistency of quality.

"In working with Madge.web, we will be able to secure reliable distribution of quality content," commented Andy Bell Andy Bell has been the name of several notable figures:
  • Andy Bell (singer) (born 1964), synth pop band Erasure
  • Andy Bell (musician) (born 1970), formerly of Ride and Hurricane #1, and Oasis
  • Andy Bell (psychologist), psychologist
See also Andrew Bell
, managing director of ETVcentre.com. "Broadband will be available in more than a third of all households by 2004(1) which will result in dramatic changes in the television industry. We feel that ETVcentre.com is at the forefront of this new revolution, as one of the first to release a true online programme and we need to use the most up to date content distribution network available today. With Madge.web we feel we will achieve our goal."

One of the first shows to be streamed is a comic series entitled 'Dinner Party' and can be described as a cross between 'Whose Line is it Anyway' and 'Big Brother.' The show has been made specifically for online viewing and a new episode will be streamed every week at the same time. Each week viewers will be able to select from 24 character profiles and vote for who they would like to attend the party and appear in the next episode of the show. The most voted for characters will then take part and the show will be streamed and hosted by Madge.web.

"ETVcentre.com is at the forefront of the broadband revolution with the creation of Internet only content," commented Phil Hooper, MBN product manager. "ETVcentre.com is leveraging the power of the Internet by allowing the audience to determine the story line. Madge.web has the ideal infrastructure to deliver interactive rich content like 'Dinner Party' and we will see a huge explosion of this kind of entertainment as broadband becomes available."

For more information about ETVcentre.com, please contact Rebecca Woods or Hannah Wythe at Burson-Marsteller on 020 7831 6262 or email rebecca_woods@uk.bm.com or hannah_wythe@uk.bm.com

AboutETVcentre.com

ETVcentre.com is one of the UK's leading independent television production companies for terrestrial television Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission. [1]. The term is uncommon in the United States, and more common in Europe.  and the Internet. The team has extensive experience in producing a range of programming for terrestrial television, spanning the last 10 years. Notable successes for UK and international distribution encompassing music, entertainment, drama and film have included the critically acclaimed BeeGees South Bank show, the ITV (1) See interactive TV.

(2) (iTV) The code name for Apple's video media hub (see Apple TV).
 production of Beatrix Potter's Tale of Little Pig Robinson, and The People's Passion for BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
1, starring American Diva Jessye Norman Noun 1. Jessye Norman - United States operatic soprano (born in 1945)
Norman
. Jessye Norman joins other artists such as Jude Law, Kiri Te Kanawa Dame Kiri Janette Te Kanawa, ONZ, AC, DBE, (IPA: /ˈkiːri ˈteɪ ˈkɑːnəwə/, born March 6, 1944) is an internationally famous New Zealand opera singer. , Jose Carreras, Dawn French, Jennifer Saunders Jennifer Jane Saunders (born July 6, 1958[1] in Sleaford, Lincolnshire) is a BAFTA and Emmy Award-winning English comedienne, writer and actress.

She first came into public prominence in the early 1980s when she became a member of The Comic Strip
, Greta Saatchi and Timothy Spall who have starred in past productions by ETVcentre.com.

About Madge.web

Madge.web is a global provider of rich content applications and managed network services. These services are delivered via the company's Overnet, by-passing the public Internet to more than 30 countries around the world. Rich content services from Madge.web -- architected to handle on-line video, audio, images and interactive media -- include encoding services, virtual private networking, managed hosting, storage, streaming media distribution and marketing services, and will soon include workflow management.

About Madge Broadcast Network

The Madge Broadcast Network is the first pan-European network with full media streaming capabilities for the delivery of video, audio, animation and special events. MBN utilises the Madge Overnet that bypasses congestion points within the public Internet. The broadcast network features a European Broadcast Operations Centre based on RealNetworks' RealSystem(R) technology and is a partner to the RealNetworks Real Broadcast Network (RBN RBN Robin
RBN Radio Beacon
RBN Registered Business Name (Republic of Ireland)
RBN Russian Backbone Network
RBN Regional Broadband Network
RBN Richard's Bridge Notation
RBN Radio Broadcast Network
RBN Requirements by Name
) (TM) in the US, allowing for two-way exchange of content between Europe and the US.

About Madge Networks N.V.

Madge Networks N.V. (Nasdaq:MADGF) is a global provider of advanced Internet-centric network services and products, and mission-critical enterprise solutions. The company operates through three primary subsidiaries: Madge.web, a global provider of rich content distribution and application services See ASP and Web services. ; Madge.connect(TM), a global supplier of product solutions for mission-critical enterprise networks; and Red-M(TM), a developer of wireless Internet server products that provide Internet and Intranet access from a wide range of mobile devices in the workplace. The company's main business centres are located in Wexham Springs, United Kingdom; New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and . Information about Madge's complete range of products and services can be accessed on the World Wide Web at www.madge.com.

Madge Networks N.V. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  Statement

Investors should take note that certain statements in this press release are forward looking and may not give full weight to all of the potential risks (e.g., difficulty of providing complex IP-based services, the ability to guarantee delivery and performance, the ability to launch such new services and to launch in new countries within the time currently estimated and other risks related to the relatively new field of IP-based services). Forward-looking statements included in this press release include statements which refer to the first show using MBN to go live in 2001, ETVcentre.com being able to secure reliable distribution of quality content by working with Madge.web, a new episode of "Dinner Party" being streamed and hosted every week at the same time by Madge.web, a huge explosion in entertainment like "Dinner Party" as broadband becomes available, the rich content services from Madge.web to soon include workflow management and other statements which are not completely historical. Actual results, actions or events could differ materially. For more information on risks, please refer to Madge's SEC filings.

Trademarks:

Madge, the Madge logo, Madge.connect, Madge.web, the Madge.web logo, Madge Broadcast Network and Red-M are trademarks, and in some jurisdictions may be registered trademarks, of Madge Networks or its affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
. RealNetworks, RealSystem, Real Broadcast Network and RBN are trademarks or registered trademarks of RealNetworks, Inc. Other trademarks appearing in this press release are the property of their respective owners.

(1) Source - IDC Report June 2000
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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