Made in Italy Innovation Expo Launched By ICCA-USA For the Trade and the Public October 29-31.RYE BROOK, N.Y. -- Event, Set for Westchester County Center Westchester County Center is a 5,000-seat multi-purpose arena in White Plains, New York. It hosts various local concerts and sporting events for the area. The County Center was conceived by the Westchester Recreation Commission in 1924 as a multi-purpose indoor recreational in White Plains, To Feature Food, Wine, New Products, Trade Opportunities, Entertainment The Italian Center for Commercial Affairs-USA (ICCA-USA) will present "Made in Italy Innovation Expo 2004" at the Westchester County Center in White Plains, N.Y., October 29 - 31, to showcase Italy's newest, most innovative, delicious and healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. products. The three-day event three-day event a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping. , designed to increase commercial and cultural exchanges between the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Italy, is expected to attract an audience of several thousand importers, exporters, retailers and consumers. "Made in Italy Innovation Expo 2004" will feature Italian products each day between 9:00 and 11:00 a.m. for the trade and from 11:00 a.m. to 5:00 p.m. for the public. Evening entertainment is also planned, with an "Opera Meets Broadway" entertainment extravaganza ex·trav·a·gan·za n. 1. An elaborate, spectacular entertainment or display: "Washington is an extravaganza of great buildings, greenery, and monuments" Larry Griffin. on Friday night, October 29, followed on Saturday, October 30, by "An Evening at Piazza Italia" featuring the dance music of the "Tribunal Mist Jazz Band" from Naples and fine food prepared by a renowned chef from Italy. Other Expo highlights will include wine and food tastings, strolling Italian entertainers, art exhibits, a Ferrari/Maserati car show, exhibits on famous Italian-Americans and information about tourism. Additionally, ICCA-USA will provide information and specific assistance with trade regulations, transportation and freight brokerage for import before, during and after the Expo. "The County Center is an ideal location for the Expo because more than one out of five residents in Westchester is of Italian descent. Equally important, the Center is easily reached by the surrounding New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , New Jersey, Connecticut and Hudson Valley
The Hudson Valley refers to the canyon of the Hudson River and its adjacent communities in New York State, generally from northern Westchester County northward to the cities of Albany and Troy. audiences that enjoy all things Italian," said Enzo Pizzimenti, president of ICCA-USA. "It will be a perfect opportunity to sample and celebrate the best that Italy has to offer." Pizzimenti, who is the organizer of the Expo, added, "We expect that the number of area companies doing business with Italy will rise dramatically as a result of the interest generated by 'Made in Italy Innovation Expo 2004' products." Although the deadline for booth reservations is not until October 8, more than 40 Italian exporters have already signed up to display their wares at the County Center. They include distributors of leather goods and shoes, wine and wine making equipment, pasta, vinegar, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. , perfumes, furniture, house wares, fashions and accessories, and creative gift baskets A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard . "Most of the products on display will also be for sale to the general public, so this will be a wonderful opportunity for people to get a head start on their holiday gift buying," Pizzimenti pointed out. He and Marsha Gordon, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Business Council of Westchester, which is co-sponsoring the Expo, note that many of the trade partnerships formed during the three-day event with the help of ICCA-USA will be based on Italian products new to the American market. Other co-sponsors of the event are the Italian Trade Commission and Italian Ministry for Economy and Finance. "Innovation will be a major theme of the exposition because Italy has always been an 'idea incubator' and leader in bringing high quality new products to the international marketplace," Pizzimenti said. A filmed interview with the world renowned expert on innovation, Dr. Edward deBono, furthering the Expo theme, will run throughout the weekend, coupled with the premiere of unique Italian products. Included among the products to be introduced to the American public will be a custom ice cream prepared in only five minutes via a natural base and new freezer machinery and a natural tomato sauce in a powdered form that retains its flavor and quality when prepared. Wine aficionados and food lovers will sample wines and very fine olive oils olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. that have not been imported to the United States as of yet, while Expo visitors interested in decorative arts decorative arts, term referring to a variety of applied visual arts, both two- and three-dimensional, including textiles, metalwork, ceramics, books, and woodwork, as well as to certain aspects of architecture (see ornament), public buildings, and private houses (see will be given a preview of Italian art Italian art, works of art produced in the geographic region that now constitutes the nation of Italy. Italian art has engendered great public interest and involvement, resulting in the consistent production of monumental and spectacular works. that incorporates real waterfalls into its scenes and is framed for wall hanging. Tickets for the exposition are $15 for each day and $50 for each of the evening events. The purchase of an evening event ticket also includes one free admission to one day of Expo events. Raffles will also generate funds that will be distributed to local charities. Additional information about "Made in Italy Innovation Expo 2004" can be obtained by calling ICCA-USA at 914-939-0110 or by visiting its website: www.americadesk-icca.com. The Italian Center for Commercial Affairs-USA is headquartered in Rye Brook, N.Y., and maintains an Americadesk in Milan, Italy, to facilitate exports from all regions of Italy. ICCA-USA also works with businesses, cultural organizations and educational institutions to promote economic and cultural relations between the United States and Italy. It also provides extensive services to facilitate trade and commerce between these two countries on all levels of international business exchange. |
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