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Mad Catz to Offer New Licensed Accessories to Accompany Launch of BioWare's(R) Mass Effect(TM).


- Accessories to Support Highly-Anticipated Launch of Futuristic Title on Xbox 360[TM] -

SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Mad Catz Mad Catz Interactive (TSX: MCZ) is a peripherals manufacturer for various Game Consoles. It produces a wide range of accessories including control pads, memory cards, connection cables and other Human Interface Devices.  Interactive, Inc. (AMEX/TSX: MCZ MCZ Museum of Comparative Zoology (Harvard University, Cambridge, Massachusetts)
MCZ Mystic Cave Zone (Sonic 2 level) 
), a leading third-party video game accessory A video game accessory is a separate piece of hardware that is required to use a video game console, or one that enriches the video game's play experience. Essentially, video game accessories are everything except the console itself, such as controllers, memory, power adapters (AC), and  provider, announced today that it will produce a new line of officially-licensed accessories to support the launch of BioWare's highly-anticipated game, Mass Effect. Mad Catz has entered into an exclusive agreement with BioWare to produce products for the launch of the title.

"BioWare's Mass Effect, a science fiction role-playing game role-playing game
n.
A game in which players assume the roles of characters and act out fantastical adventures, the outcomes of which are partially determined by chance, as by the roll of dice.
 being launched exclusively for the Xbox 360, is widely regarded as one of the most anticipated interactive entertainment software titles of 2007," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "The addition of the Mass Effect license further expands our portfolio of high-profile entertainment and sports licenses and is consistent with our goal to align ourselves with important, mass-appeal brands and interactive entertainment software launches. We recently demonstrated the success and value of this strategy with our well-received line of officially-licensed merchandise for Epic Games' Gears of War[R] video game. We look forward to delivering stylish accessories to fans of this futuristic epic when it launches."

"Mad Catz has established a strong track record of producing and delivering quality products to coincide with major software launches," said Greg Zeschuk Dr. Gregory P. Zeschuk is the President and Co-Executive Producer at BioWare Corp. He co-founded BioWare in 1995 with BioWare’s other co-founder and Chairman/CEO, Dr. Ray Muzyka. , President of BioWare Corp. "We look forward to the addition of the Mad Catz accessories to Mass Effect's highly-anticipated launch and are delighted that Mad Catz is offering our fans another outlet to show their enthusiasm for the game."

The Mass Effect-themed products will include a faceplate and Console Skinz[TM] combo pack for the Xbox 360 with an MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 of $29.99 which includes a faceplate and graphics to customize the sides of the console. The products will be available at major video game retailers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, and Europe. For more information visit www.madcatz.com.

About Mad Catz Interactive, Inc.

Mad Catz is a worldwide leader of innovative peripherals in the interactive entertainment industry. Mad Catz designs and markets a full range of accessories for video game systems and publishes video game software, including the industry leading GameShark brand of video game enhancements. Mad Catz distributes its products through most leading retailers offering interactive entertainment products, as well as through its www.madcatzstore.com website. Mad Catz has its operating headquarters in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
 and offices in Canada, Europe and Asia. For additional information go to www.madcatz.com.

About BioWare

BioWare Corp. is an electronic entertainment company which develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate[TM] and Neverwinter Nights[TM] series, as well as the 2003 Game of the Year, Star Wars[R]: Knights of the Old Republic[TM]. Original BioWare-created IPs include the 2005 RPG (Report Program Generator) One of the first program generators designed for business reports, introduced in 1964 by IBM. In 1970, RPG II added enhancements that made it a mainstay programming language for business applications on IBM's System/3x midrange computers.  of the Year, Jade Empire[TM], with next-generation titles Mass Effect[TM] and Dragon Age[TM] currently in development. With studios in Edmonton, Canada, and Austin, Texas, BioWare is also hard at work on several unannounced projects including a new title for the Nintendo DS[TM], as well as a massively multiplayer online game “MMO” redirects here. For other uses, see MMO (disambiguation).

Massively multiplayer online game (also called MMOG or simply MMO) is a computer game which is capable of supporting hundreds or thousands of players simultaneously.
. For more information on BioWare, visit www.bioware.com.

BioWare, BioWare Corp., BioWare Eclipse Engine, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by BioWare Corp. in the U.S. and other countries. Elevation Partners is a registered trademark of Elevation Partners. All other trademarks and copyrights are the property of their respective owners. All rights reserved.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward Looking Statements: This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators Canadian Securities Administrators(CSA) is a forum for the 13 securities regulators of Canada's provinces and territories to coordinate and harmonize regulation of the Canadian capital markets. .
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 2007
Words:775
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