Macy's Puts National Strength Behind Go Red For Women.February Activities Include National "Wear Red Day" Promotion, Exclusive Products and a "What Not to Wear" Makeover of a Heart Disease Survivor NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- As the ongoing national sponsor of the American Heart Association's (AHA) Go Red for Women movement, Macy's is mobilizing the impact of its national presence this February in support of American Heart Month. In addition to participation in local Go Red luncheons around the country, Macy's will host a national fund-raising drive Noun 1. fund-raising drive - a campaign to raise money for some cause fund-raising campaign, fund-raising effort crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported on "Wear Red Day" (Friday, February 2), will sell exclusive product throughout the month with a portion of proceeds benefiting the cause, and will be integrated along with the AHA's Go Red For Women cause into a special episode of TLC's "What Not To Wear." "As the national sponsor of Go Red For Women, Macy's has been a champion of this movement since its inception," says Ronnie Taffet, Vice President of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Macy's Corporate Marketing. "Heart disease is the number one killer of women, making prevention a matter of critical importance to our customers and employees - of which women account for the overwhelming majority. Raising the profile of women's heart health is a profound commitment for our company, and we continue to build our support each year in both dollars and visibility for the cause. Now, with our new national footprint, Macy's support of Go Red For Women in 2007 is the company's most robust effort yet." To date, the AHA has received more than $8.5 million from the full scope of Macy's sponsorship initiatives. National "Wear Red Day" To kick off American Heart Month Macy's is encouraging customers to participate in "Wear Red Day" on February 2 by offering a 15 percent savings pass for those donning the iconic heart health color. Customers not wearing red can make a $2 donation and receive a Go Red For Women Red Dress pin and the 15 percent off pass. All donations will benefit the AHA's Go Red For Women movement. Exclusive Product to Benefit Go Red For Women Additionally, Macy's stores will be selling two exclusive products with a portion of sale proceeds benefiting Go Red for Women. The first is Kiss & Tell - a Macy's custom-published book featuring the kiss confessions and lip prints of 51 of today's hottest celebrities. The book will be available only at Macy's and macys.com with 10 percent of the sale proceeds benefiting the AHA. The second is a special Go Red Clarins lipstick with a dollar of each sale benefiting the AHA. Go Red on "What Not To Wear" Macy's and Go Red For Women are also jointly participating in an episode of TLC's "What Not to Wear" featuring a wardrobe makeover to match the life transformation of a heart disease survivor. The episode will raise awareness among the show's largely female audience of the Go Red movement and will incorporate information on heart health. The episode will air in early March. About Macy's Macy's, the largest retail brand of Federated Connected and treated as one. See federated database and federated directories. Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Inc. (NYSE NYSE See: New York Stock Exchange :FD)(NYSE Arca For other uses of "ARCA", see ARCA. NYSE Arca, previously known as ArcaEx, an abbreviation of Archipelago Exchange, is an entirely online securities exchange on which both stocks and options are traded. :FD), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions - Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West Macy's West is a division of Macy's, Inc. (formerly Federated Department Stores) and headquartered in San Francisco, California. It currently operates approximately 200 stores throughout Arizona, California, Colorado, Guam, Hawaii, Nevada, New Mexico and Texas. - and an online store at macys.com. For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom. |
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