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Macworld Announces Strategic Relationship with Microsoft; Agreement to Provide Macintosh Customers with Microsoft-Specific News and Information.

Business Editors/High-Tech Writers

Macworld San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  2001


Macworld, the leading Macintosh magazine and Web site, announced today a strategic relationship with Microsoft Corp. which will provide their customers with improved access to news and information about Microsoft's line of Macintosh products.

The two companies will be working closely together to integrate Microsoft product news, reviews and information from Macworld's authoritative editorial content into Microsoft's Macintosh-focused Web site, MacTopia ( This relationship will keep customers better informed about Microsoft's Macintosh products on both MacTopia and

"We're honored to have the opportunity to work with Microsoft to bring our editorial expertise to their Macintosh customers," stated Andy Gore, Editor in Chief of Macworld magazine. "With the redesign of our Web site, now has an area dedicated solely to getting the most out of Microsoft's Mac products ( Microsoft delivers some of the most prevalent applications on the Macintosh platform. And Macworld tells you how to use them."

"For nearly twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
 Macworld magazine has been a key news and information resource for the Macintosh community," stated Mary Rose The Mary Rose was an English Tudor carrack warship and one of the first to be able to fire a full broadside of cannons. The Mary Rose was well equipped with 78 guns (91 after an upgrade in 1536).  Becker, Group Product Manager, Macintosh Business Unit Macintosh Business Unit (informally known as Mac BU or MacBU) is an operating unit of Microsoft Corporation that produces software for the Apple Macintosh platform. , Microsoft Corp. "Through our relationship with Macworld magazine, our customers will have access to a wealth of information and expertise specifically targeted at helping them get the most out of their Microsoft Macintosh products."

About Mac Publishing Mac Publishing is a publishing company based in San Francisco, California, and is wholly owned by the International Data Group. It is the publisher of Macworld magazine and numerous web sites, including,, and  L.L.C.

Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches over 1.6 million influencers of computer purchases,(1) while the Mac Publishing Web presence garners an average of 2 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . The Mac Publishing sites include:,, and Headquartered in San Francisco, Mac Publishing is a joint venture between Ziff-Davis Media and International Data Group.

(1) SOURCE: Intelliquest CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 10, 2001
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