Macrovision Signs DVD Copy Protection Agreement with Artisan Home Entertainment.

Entertainment Editors/Business Editors

SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 3, 2003

Macrovision Corporation (Nasdaq:MVSN) announced today that Artisan Home Entertainment Inc. has signed a multi-year agreement renewal to use Macrovision's technology to copy protect 100% of its DVD releases. Artisan is a leading independent producer and distributor of DVD home entertainment with new titles such as the action sports themed movie "Keep Your Eyes Open," which was released this August, as well as a library containing over 7,000 titles ranging from Academy Award(R) winning classics such as "The Last Emperor" to action adventure blockbusters such as "T2," "Reservoir Dogs" and the "Rambo" series and cult favorites such as "The Blair Witch Project." Artisan also manages a broad distribution system that delivers home video product directly to over 12,000 retail stores in the United States.

"We strongly believe in protecting the long-term value of our DVD product," said Steve Beeks, president of Artisan Home Entertainment. "We understand that consumers have the means and the desire to copy videos, and we are pleased to have access to Macrovision's technology to prevent the majority of that casual copying by VCRs, as well as the new DVD-R and PVR devices."

"Artisan is a strong proponent of intellectual property protection and they are continuing their commitment to content protection. Video retailers, hardware companies and legislators oftentimes question the resolve of content owners to protect their intellectual property. Artisan is sending a very clear message that they value their content and are using the best available technology to protect it," said Carol Flaherty, Macrovision's senior vice president. "Macrovision's technology blocks DVD-to-DVD-R copying, which should help Artisan and its retail partners generate the maximum amount of home video revenue possible."

Macrovision's technology was originally designed to help prevent unauthorized copying of VHS, DVD and Pay-Per-View programming to VCRs without impacting the quality of the original playback. An added feature of Macrovision's DVD copy protection technology also helps to prevent DVD-to-DVD copying. The majority of recently introduced DVD recorders, personal video recorders (hard drive recorders), and home media center PCs recognize Macrovision's proprietary technology and disable recording of copy protected content.

About Artisan

Artisan Entertainment Inc. is the leading independent producer and distributor of theatrical, television and home entertainment product. The Company coordinates its business activities through two wholly owned operating divisions, Artisan Pictures and Artisan Home Entertainment.

The Artisan Home Entertainment division has an extensive library of over 7,000 titles which includes its own properties, as well as a wide spectrum of films from Academy Award(R) winning classics to blockbusters and cult favorites. Artisan's Family Home Entertainment unit, FHE, distributes video and DVD products for such brands as Mattel's Barbie, Discovery Networks, Hallmark Home Entertainment, The Hallmark Hall of Fame and Scholastic's Clifford the Big Red Dog.

About Macrovision

Macrovision develops and markets digital rights management ("DRM"), copy protection, and electronic license management technologies for the video, music and software industries. For the past 15 years, Macrovision has been the trusted partner in copy protection and rights management for the entertainment industry. Macrovision has worked with the leading content owners and consumer electronic companies worldwide to develop and deploy technologies that serve the interests of both the rights holders and consumers, delivering solutions which provide an optimum balance between effectiveness and playability. Macrovision's copy protection and rights management technologies have been utilized on over 6 billion DVDs and VHS cassettes, over 120 million music CDs and 200 million CD-ROMs.

Macrovision has its corporate headquarters in Santa Clara, Calif., with international offices in London, Frankfurt, Tel Aviv, Tokyo, Hong Kong, Taipei and Seoul. For more information, please visit www.macrovision.com.