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Macrovision's Digital Commerce Solution Deployed by Channel 4 Television to Power Video On-Demand.


Macrovision Providing Digital Commerce Foundation for Leading UK Broadcasting Network

SANTA CLARA, Calif. -- Macrovision Corporation (Nasdaq:MVSN) today announced that Channel Four Television Corporation (Channel 4), a leading public service broadcaster operating in the United Kingdom, has deployed Macrovision's Digital Commerce Solution, including core products RightAccess and RightCommerce, to provide the ecommerce infrastructure for its new Video On-Demand (VOD) service.

Macrovision's Digital Commerce Solution allows organizations to control and commercialize digital goods and services of all kinds, such as text, audio, video, streaming media, games and software applications.

"We're very excited about our new PC-based VOD offering which allows Channel 4 viewers to purchase, download and enjoy classic Channel 4 content from throughout its history including Shameless, Drop the Dead Donkey or Big Brother," said Bob Harris, responsible for IT Strategy & Architecture at Channel 4. "With Macrovision's solution, we can now sell individual episodes as well as entire seasons and will soon introduce subscription based packages with the ability to test new strategies and make changes, at any time, with minimal systems impact."

Macrovision's Digital Commerce Solution enables Channel 4 to price and promote flexible VOD product offerings. Price optimization features allow easy real-time testing of both pricing and promotional strategies. The solution's commerce capabilities also facilitate dynamic pricing based on stored metadata (e.g., recognizing and charging a discounted price when a season or bundle of episodes is purchased, versus an individual episode).

Macrovision's Digital Commerce Solution has been integrated with Channel 4's implementation of Microsoft Windows Media DRM which controls content usage, such as the number of times an episode may be viewed. Channel 4 has also employed the solution to upgrade the existing registration management system that underpins channel4.com (www.channel4.com) and associated sites.

"Channel 4 recognizes the importance of a solid, flexible infrastructure when it comes to implementing a digital distribution strategy," said Fred Amoroso, CEO of Macrovision. "Macrovision's Digital Commerce Solution allows companies to maximize the value of their web-based goods and services through a comprehensive set of access control, commerce, business intelligence and customer care tools. We're delighted that Channel 4 Television is working with us to power its exciting new Video On-Demand service."

About Macrovision

Macrovision provides distribution, commerce and consumption solutions for software, entertainment and information content to the home video, PC games, music, cable/satellite, consumer software, enterprise software and information publishing industries. Macrovision holds approximately 250 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at www.macrovision.com.

[c]Macrovision 2007. Macrovision is a registered trademark of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the financial impact of the transaction described herein. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's latest Quarterly Report on Form 10-Q for the period ended September 30, 2006, as amended, which is on file with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Feb 8, 2007
Words:588
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