Macromedia licenses Modern Age Books' E-DOC technology; Agreement enables Macromedia to ship interactive electronic documentation with FreeHand Graphics Studio, Macromedia Director, and Director Multimedia Studio; URL: http://www.mabooks.com URL: http://www.macromedia.com.NORWOOD, Mass.--(BUSINESS WIRE)--May 28, 1996--Modern Age Books, Inc., a leader in electronic book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. , and Macromedia Inc., the leader in digital arts, multimedia and Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. software, today announced a licensing agreement under which Macromedia will ship Modern Age's technology with copies of its popular FreeHand See Macromedia FreeHand. Graphics Studio, Macromedia Director, and Director Multimedia Studio and products shipped in the education and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and markets. Macromedia will use Modern Age Books' E-DOC Engine technology to provide online versions of user manuals on product CDs. "Macromedia is the recognized leader in digital arts, multimedia and Web publishing software," said R. Micheal Segroves, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Modern Age Books. "Macromedia's selection of Modern Age Books' technology to offer its customers online user documentation is a powerful endorsement of our approach, which is based on the familiar book paradigm." Modern Age Books' proprietary E-DOC technology provides an on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. display that resembles a book in format and appearance. Hypertext links and powerful search and reference tools, combined with audio and video capabilities, enable users to quickly navigate a comprehensive online document to find the information they seek. "Macromedia users are among the world's most sophisticated and demanding digital arts and multimedia authors and developers," said Mary Ann Walsh, director of Macromedia's Instructional Media Group. "By working with Modern Age Books, we can deliver all of the advantages of E-DOC technology, giving our customers easy online access to user documentation." Benefits of the E-DOC Approach The benefits of E-DOCs created using Modern Age Publisher include: - Familiar Book Metaphor for intuitive operation with virtually no learning curve; - Icons, menus, and hypertext links offer easy navigation to any portion of the text; - Search and Retrieval functions supports reader-defined proximity searches Proximity search can mean:
- Automatic History feature keeps a record of pages referenced during your searches; - Icons let the reader jump to any point in the book with a simple mouse click; - Go Back button returns reader to the point from which the last hypertext jump was made; - The entire book or any portion of the text may be easily printed, complete with graphics; - Embedded Inserted into. See embedded system. graphics expand for easy viewing with a mouse click; - A Location Window shows reader's current location within the book, including chapter or topic name; - Dynamic font sizing allows the reader to instantly enlarge the text by up to 150 percent for easier reading; - Visual bookmarks lets a reader flag important sections; and, - Readers may annotate annotate - annotation any section, and notes may be retrieved simply by clicking on a paper clip icon. Macromedia Inc., the leader in digital arts, multimedia and Web publishing software, offers a full range of products for the Windows and Macintosh platforms. The company's flagship products include: FreeHand, the most powerful tool for design and illustration; Authorware, the most powerful multiplatform authoring environment for Interactive Information; Director, the most powerful authoring tool for multimedia and the Internet and featuring Shockwave for Director; Extreme 3D, the most powerful 3D solution for design and multimedia; SoundEdit 16, the easy-to-use digital sound recording and editing solution; Fontographer, the industry-standard for type design and editing; Deck II, the most powerful editing tool for desktop audio production; and Macromedia xRes xRes was an image editing application launched by Macromedia. It allowed for a real time preview of work, and its tools were deemed better than the competing version of Adobe Photoshop. , the most powerful creative tool for hi-res images. For additional information about Macromedia, please visit the company's World Wide Web site at http://www.macromedia.com. Founded in 1994, Modern Age Books, Inc. is an electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. pioneer. With 15 million books "in print," the company's mission is to offer powerful, easy-to-use electronic publishing products that take advantage of the familiar book metaphor. The company's products include the E-DOC Engine, which helps organizations to meet their need to publish information for distribution by CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , Intranets and the World Wide Web. Among the company's customers are publishing houses, original equipment manufacturers, value-added resellers and service bureaus who use Modern Age products and services for converting their publications into electronic form. The company's electronic documents, or E-DOCs, are included as part of the pre-installed software on many new computers. Headquartered in Norwood, Mass., with offices in Huntington Beach Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Ca. and Brattleboro, Vt., Modern Age Books is located at 100 River Ridge River Ridge is the name of more than one location.
-0- Macromedia Director, Director Multimedia Studio, Freehand Graphics Studio, Shockwave, Extreme 3D, SoundEdit 16, Deck II, Macromedia xRes, Authorware and Fontographer are trademarks of Macromedia, Inc. Modern Age Books, Inc. and E-DOC are trademarks of Modern Age Books, Inc. All other products mentioned are trademarks or registered trademarks of their respective companies. CONTACTS: Parker, Nichols & Company Inc. Brenda Nichols, 508/369-2100 Fax: 508/369-2106 E-mail: bnichols@parker-nichols.com or Schwartz Communications Shirley Macbeth, 415/512-0770 Fax: 415/882-5787 E-mail: smacbeth@macromedia.com |
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