Macromedia and Scene7 Partner to Deliver Best-of-Breed Online Experiences Based on the Macromedia Flash Platform and Flex; Scene7 Is a Strategic Reseller and OEM of Macromedia Flex.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & NOVATO, Calif. -- Macromedia (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) and Scene7(R) today announced a strategic reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and alliance. Under the terms of the agreement, Scene7 will integrate the Macromedia Flex(TM) presentation server into Scene7's single, integrated platform for rich media, and also become a sales channel for Macromedia Flex worldwide. This new alliance will enable companies to deliver next-generation rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
"Scene7 is a leader in automating rich media, and was an obvious partner to bring Flex-based solutions to the market," said David Mendels, executive vice president and general manager at Macromedia. "This strategic relationship will generate new, innovative solutions -- based on Flex as part of the Scene7 platform. Scene7, as our reseller, will deliver these rich Internet solutions with market leading user experiences and unsurpassed return on investment for their customers." Macromedia Flex 1.5 is an application framework that enables enterprise development teams to put more effective interfaces on critical business applications. More than 350 organizations in a broad range of industries use Flex to build and deploy rich Internet applications for guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a and service, business process automation, and visual business intelligence applications. Scene7 -- the market leader in automated rich media solutions for the web, e-mail, and print -- provides rich media solutions that enable companies to grow revenues, enhance the customer experience, and cut production costs. Built upon an integrated platform, Scene7 rich media solutions include Targeted Email and Print, eCatalogs and eBrochures, Product Configurators, and Dynamic Imaging (zoom To change from a distant view to a more close-up view (zoom in) and vice versa (zoom out). An application may provide fixed or variable levels of zoom. A display adapter may also have built-in zoom capability. , eVideos, sizing, texture swatching, templating and spin) -- each solution can be further enhanced with a Flex user interface. At the center of these solutions is Scene7's Dynamic Asset Management, which automates back office media production and delivery -- drastically reducing associated time and costs. The addition of Flex will further enhance Scene7's browser-based production and publishing platform, making users more efficient when delivering rich media internally and to their external partners and channels. "The combination of what Scene7 provides, in terms of merchandising product, and the value of how Macromedia Flex is able to drive an online customer through the process seamlessly, is very powerful and can make a significant impact on the business," said Chad Ciesil, vice president of marketing, WHITTMANHART, Inc. "With Scene7 and Flex we were able to reach key market segments, track results and increase promotional effectiveness for a major manufacturer of decorative coatings." "We're proud to work with Macromedia to establish our combined Scene7 and Flex-based solutions, setting a new standard for user experiences," said Doug Mack, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Scene7. "This strategic alliance will allow us to accelerate the growth of our business, further extend our significant technology leadership, and enhance our ability to serve customers in a wide range of industries." AVAILABILITY Solutions based on Flex and Scene7 are available immediately. For more information, please contact Scene7 at 415-506-6000 or e-mail inquiries to sales@scene7.com. ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices. ABOUT SCENE7 Scene7 -- the market leader in automated rich media solutions for the web, email and print -- enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform -- for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Levi Strauss
Levi Strauss, born Löb Strauß & Co., La-Z-Boy and QVC QVC Quality Value Convenience QVC Question Valid Command -- and partners IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Akamai and Macromedia. Visit www.scene7.com. Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia and Flex are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally. Other product or service names mentioned herein are the trademarks of their respective owners. (C) 2005 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. |
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