Macromedia Delivers Flash Lite 1.1; New Version Adds Support for Connected Applications and Open Standards Including SVG-T.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Macromedia (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) today announced that Macromedia(R) Flash(TM) Lite 1.1, the Flash Player profile for mobile phones, is now available for service providers and handset manufacturers around the world. Flash Lite 1.1 is a significant update to 1.0, first used in the NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. 505i handsets introduced last year. The new version has support for the W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php). standard SVG Tiny See SVG. (SVG-T SVG-T Scalable Vector Graphics-Tiny (Macromedia) ), network connectivity, improved audio support, and APIs to integrate Flash content with phone functionality. Early adopters and partners including Bellwave, NTT DoCoMo, Sony Ericsson, Symbian, Texas Instruments, and T-Mobile are already enthusiastic about the promise of this technology (see quote sheet below). For more information on Flash Lite 1.1, visit http://www.macromedia.com/go/flashlite/. "Flash Lite uses industry standards to light up today's mass market mobile phones with even more interactive multimedia functionality," said Juha Christensen, president of mobile and devices, Macromedia. "This rich experience is possible because of the pervasive technology of Flash and the skills of the strong community of Flash developers and designers." With Flash Lite 1.1, Macromedia delivers on its mission to become the most trusted and first choice in multimedia for mobile devices. The update provides OEMs with a single player for playback of animations using SVG-T as well as Flash, the standard for interactive content. New network connectivity enables Flash content to make dynamic server queries, bringing the power of rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
(2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine. , ADPCM (Adaptive Differential PCM) A widely used variation of PCM that codes the difference between sample points like differential PCM (DPCM), but can also dynamically switch the coding scale to compensate for variations in amplitude and frequency. , and SMAF SMAF specific macrophage arming factor. audio formats. "Macromedia Flash makes developing device content dramatically easier across a wide array of devices," said Darrell Snow, vice president of technology, SBI SBI Special Background Investigation SBI Subsidiary Body for Implementation SBI State Bank of India SBI Secure Border Initiative SBI Small Business Institute SBI Stockholm Brain Institute SBI Serious Bacterial Infection SBI Society of Breast Imaging .Razorfish. "We are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. compelling ways to build great experiences for consumers and the adoption of Flash in mobile phones makes it easy for us to do just that." "As mobile phone capabilities advance with stunning rapidity, a rich and responsive presentation layer has never been more important as a key base of competition," said Cliff Raskind, director of global wireless practice, Strategy Analytics, Inc. "In the quest to support more robust media types on a lightweight connected client while simultaneously condensing con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. development cycles, the ability of one technology to provide core system functionality, integrate with other existing standards, and tap into a wealth of developers is a clear advantage." Macromedia Flash Lite 1.1 is an updated profile of Flash Player designed specifically for mobile phones. This profile targets mass-market phones that do not have sufficient processing power and memory to support the entire Flash Player 7 feature set available on the desktop. Flash Lite 1.1 will be licensed in different configurations to address the needs of specific market segments such as handset manufacturers and operators. Developers today also have access to the Flash Lite 1.1 content development kit (CDK Cdk cyclin-dependent protein kinase. ) covering tips, techniques, and sample code for developing Macromedia Flash content for mobile phones using Macromedia Flash MX Professional 2004. ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices. PARTNERS SUPPORT THE POTENTIAL OF FLASH LITE 1.1 Bellwave "Bellwave offers affordable, high-quality devices and specializes in innovative, feature-rich mobile multimedia products. We are excited about Flash Lite and the possibilities it will bring to the mobile world. We are building completely new phone interfaces using Flash Lite, as it was the only choice to bring a new level of innovation to modern handsets." - Ki-gon Yang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bellwave Co., Ltd. NTT DoCoMo "DoCoMo's partnership with Macromedia first delivered Flash Lite to i-mode users in Japan during spring 2003. Through Macromedia's enhancement of this widely-used technology, we expect new features to enable more dynamic content creation and enriched user experiences to i-mode users around the world." Takeshi Natsuno, managing director, NTT DoCoMo, Inc. Sony Ericsson "Our users want easy-to-use phones that deliver compelling imaging, entertainment, and connectivity solutions. Supporting open standards and the latest technologies helps Sony Ericsson deliver a better mobile experience." - Alvi Haroon, vice president, Sony Ericsson Mobile Communications AB Symbian "Flash Lite for Symbian OS - the open industry standard operating system for advanced, data-enabled mobile phones - is a compelling technology that, when combined with the large Flash developer community, increases the range and quality of rich media content experiences that can be delivered to Symbian OS-based mobile phones." - Jerry Panagrossi, vice president, Symbian T-Mobile "T-Mobile offers consumers and business customers the most advanced mobile communications services available today, including voice, messaging, and high-speed wireless data services. By leveraging the integrated authoring tools and developer community of Macromedia, Flash Lite 1.1 can enable companies to more quickly deliver service offerings for its subscribers." - Kevin Cunnington, executive vice president, T-Mobile International TI "Macromedia Flash has traditionally allowed developers to integrate video, audio, and graphics into interactive applications that provide a richer user experience. With the introduction of Flash Lite 1.1, users will continue to experience a whole raft of compelling content on mobile platforms, further driving an even greater uptake of services. The robustness of the Flash platform, combined with the leading edge capabilities of OMAP OMAP Office of Medical Assistance Programs (Oregon Department of Human Services) OMAP Open Multimedia Applications Platform (Texas Instruments semiconductor operating system) application processors from TI, will be a compelling package for OEMs and mobile operators for a wide range of handheld devices." - Paul Werp, marketing director, Texas Instruments Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners. |
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