Macromedia Announces Studio 8; New Suite Offers Advanced Design, Development, and Maintenance Tools from Desktop to Mobile.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Macromedia, Inc. (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) today announced Macromedia Studio 8, the essential suite for web designers, developers, video professionals, and graphic artists to design, develop, and maintain interactive online experiences. Combining the latest releases of award-winning Macromedia Dreamweaver(R), Macromedia Flash(R) Professional, and Macromedia Fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to (R), and key productivity tools Macromedia Contribute(TM) and Macromedia FlashPaper Macromedia FlashPaper 2 is a software application developed and distributed by Adobe. Its functional design mimics Adobe Acrobat Distiller; it behaves as a virtual printer driver. Documents printed to Macromedia FlashPaper are written to Flash. (TM), Studio 8 offers a new level of expressiveness, efficiency, and simplified workflow to create websites, interactive media, and mobile content. For more information about Studio 8, please visit http://www.macromedia.com/software/studio. "Studio 8 is a huge leap forward," said Stephen Elop, chief executive officer, Macromedia. "There are tremendous improvements to features and performance allowing designers and developers to build and deliver more expressive and compelling experiences for the web and devices in less time than ever before. Our beta testers worldwide agree: this release will fundamentally change the way people think about the creation and delivery of digital content." Studio 8 contains workflow enhancements, new products, and feature firsts. The addition of Contribute and FlashPaper allows designers and developers a streamlined approach to maintaining web content, making the upkeep of sites created with the suite even more cost effective. Studio 8 also includes groundbreaking new video encoding tools, which give customers an easier method for creating and publishing high-quality interactive video for truly memorable online experiences. New CSS (1) See Cascading Style Sheets. (2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie. enhancements and visual authoring tools for XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. add style and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. to websites and applications. New tools for authoring and testing mobile content give Studio 8 the market lead in helping businesses reach the widest audience possible across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. . "Macromedia technology has helped us realize our main design goal for the Toyota Hybrid City site -- to promote a better understanding of Toyota's hybrid technology among our customers," said Yoshitaka Hirano, assistant manager, Domestic Advertising & Marketing Div., Toyota Motor Corporation. "I expect the new expressive features of Studio 8, including advanced visual effects and video integration, will allow us to communicate Toyota's advanced technology via an unparalleled web experience which is both entertaining and educational." The Studio 8 suite and its individual products are key application components of the Macromedia Flash Platform for delivering the most effective experiences for rich content, applications, and communications across browsers, operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , and devices. Dreamweaver 8 (announced today, see separate release) is Macromedia's latest release of the industry-leading tool for designing and developing websites and applications. New Dreamweaver 8 features include expanded Cascading Style Sheet cascading style sheet Noun computing a file recording style details, such as fonts, colours, etc., that ensures style is consistent over all the pages of a website (CSS) layout visualization for easier design, drag-and-drop integration of XML data feeds, improved code hinting support for XML and XSLT (eXtensible Stylesheet Language Transformation) Software that converts an XML document into another format such as HTML, PDF or text. It may also be used to convert one XML document to another XML document with a different set of XML tags (different schema). , enhanced usability features such as zoom and code collapse to streamline the development process, and easier ways to incorporate Flash Video content onto websites. Flash Professional 8 (announced today, see separate release) marks a significant release for Flash, the industry's most advanced authoring environment for creating interactive websites, digital experiences, and mobile content. Improved graphics performance, new graphic effects capabilities, new animation controls, script editor This article is about television terminology. For Mac OS X software, see Apple Developer Tools. A script editor is a member of the production team of scripted television programmes, usually dramas and comedies. usability, Flash Video features, and workflow integration with leading video editing See nonlinear video editing and video editor. and encoding tools allow the creation of rich, immersive content for the web that was not possible before. Flash Professional 8 is the professional authoring environment for the Internet's most widely distributed Adj. 1. widely distributed - growing or occurring in many parts of the world; "a cosmopolitan herb"; "cosmopolitan in distribution" cosmopolitan bionomics, environmental science, ecology - the branch of biology concerned with the relations between organisms rich client runtime, Flash Player. Fireworks 8 (announced today, see separate release) offers many new and improved features. Graphic designers and web application developers can now create interactive CSS-style pop-up menus, experiment with more than 25 new blend modes, import new file formats, and experience improved roundtrip editing with Dreamweaver 8 and Flash Professional 8. Studio 8 is rounded out by the addition of Contribute 3 and FlashPaper 2 to better fulfill the workflow needs of users. Contribute 3 lets web professionals modify or update content in a controlled, template-based workflow that improves efficiency while preserving website integrity. FlashPaper 2 extends the content creation process by converting any file type into web-ready PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. or SWF file See Flash. formats. As the backbone of the Flash Platform, Flash Player 8 (public pre-release announced today, see separate release) is a major update to the ubiquitous runtime environment A configuration of hardware and software. It includes the CPU type, operating system and any runtime engines or system software required by a particular category of applications. See runtime engine. . Flash Player 8 includes a higher quality video codec, an advanced text-rendering engine, and an improved security model and privacy controls to offer unprecedented performance in a lightweight runtime player. Flash Player is currently installed on over 600 million desktops and mobile devices globally. "Designers, developers, video professionals, and graphic artists rely on specialized tools that help them express their creativity and work efficiently," said Tom Dwyer, research director, Yankee Group. "The well-integrated tools within Macromedia Studio 8 take advantage of industry-standard technologies, improve workflows, and go a long way toward helping media and web professionals remain productive, profitable, competitive, and successful." PRICING AND AVAILABILITY Macromedia Studio 8 is expected to ship in September. Localized versions in German, French, Japanese, Spanish, Italian, Korean, Traditional Chinese, and Simplified Chinese will be available shortly thereafter. Pricing is $999 for a full license (NA commercial) and $399 for an upgrade (NA commercial). Education, government, and volume pricing is available. To learn more about purchasing options, please visit http://www.macromedia.com/software/studio. ABOUT MACROMEDIA Experience matters. Macromedia believes that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices. INDUSTRY LEADERS ENDORSE MACROMEDIA STUDIO 8 Digital Content Institute, Ministry of Economic Affairs The following nations have a Ministry of Economic Affairs:
The technology, market reputation, and reach of Macromedia Studio 8 will play an important role in helping us achieve our government-mandated mission of making Taiwan a global leader in digital content development. Our e-Taiwan Project specifies milestones in five major categories: broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a , e-society, e-industry, e-government and opportunities. Because Dreamweaver, Flash, and Fireworks meet our web expectations and needs quite well, especially regarding the production of multimedia interactive web applications, Studio 8 will play an important role in our initiatives to establish a digital content community in Taiwan with truly global reach. --G.J. Huang, Ph.D., director, Digital Content Industry Promotion Office, Ministry of Economic Affairs, Taiwan Goowy Mail We launched goowy mail as a free web mail service to offer email users an experience unlike any they have had with traditional web mail clients. Goowy provides users an innovative and intuitive interface for managing email, contacts, calendar and games. Our technical challenge was to deploy this advanced functionality in a web front end that works across multiple platforms and browsers and is responsive and fun for users. Macromedia Flash Professional 8 was the best vehicle for delivering our vision for Goowy. We are excited about the excellent response we have received on the application from the user community as illustrated by direct feedback and a rapidly growing user base. --Alex Bard, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Goowy Mail India Games, Ltd. As a leading global publisher and developer of games across various platforms such as the Internet, PCs, mobile phones, PDAs, handheld gaming devices, and consoles, Indiagames plans to use Macromedia Flash 8 to achieve quicker development, compelling graphics, and platform-independent content. Flash was particularly important for us to create the visually rich and engaging game play experience in our game Cryptic Capers. Our products are published across leading platforms including Macromedia Flash Lite, Symbian, Java, and i-mode, which helps us build distribution partnerships across the globe with major international mobile operators. --Vishal Gondal, founder & CEO, Indiagames Ltd. Mercuity Software Macromedia Flash helps us focus on ticketing in the performing arts instead of wrestling with technology to make it happen. The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Philharmonic's online ticketing system wouldn't be nearly as customer-friendly if the Flash front end didn't connect so seamlessly with our back-end databases and with XML. I'm amazed that we were able to build such a complicated application in Flash as quickly as we could with as few resources as we had. --Tim Ryan, president, Mercuity Real Branding Building online experiences with Macromedia Flash helps our clients establish a web presence that delivers tangible results. Our redesigned site for Lipton tea, for example, helps educate consumers about the healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. benefits of tea, has increased online sales and achieved significant call center savings. Flash Professional 8 will play an integral part in bringing our clients' brands to life online. --Jason Bucky, creative director, Real Branding Tennessee Technological University Tennessee Technological University, popularly known as Tennessee Tech, is an accredited public university located in Cookeville, Tennessee, a small city approximately seventy miles (110 km) east of Nashville. Students in our Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree program in web design use Macromedia Studio to improve the higher end of their content-creation and design expertise. The new features in Studio 8 will help them to improve further. We find that critical thinking skills, a solid grounding of a broad art and science education, and the ability to grasp and utilize the best methodologies and software tools like Studio 8 prepare them for the world of work. --Robert J. Clougherty, Jr., Ph.D., director of the web design program, College of Arts and Sciences, Tennessee Technological University University of Missouri School of Journalism The Missouri School of Journalism [2] is the world’s first school of journalism. It was founded by Walter Williams on Sept. 14, 1908, on the campus of the University of Missouri–Columbia. This is the first digital generation, and technology is changing their lives. Studio 8 tools help to improve their fluency in manipulating digital content. --Brian Brooks, professor and associate dean, University of Missouri School of Journalism Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Contribute, Macromedia Dreamweaver, Macromedia Flash, Macromedia FlashPaper, and Macromedia Fireworks are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners |
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