Macromedia Announces Flash Professional 8; Powerhouse of New Features Enables Design and Development of Next-Generation Digital Experiences.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Macromedia, Inc. (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) today announced Macromedia Flash(R) Professional 8, the latest version of the Flash authoring tool used by designers and developers to create rich interactive content for websites, interactive presentations, and mobile devices. Driven by extensive, global customer input, Flash Professional 8 marks a significant release that encompasses major advancements in expressive tools, video, quality user experiences, and mobile content authoring. Flash Professional 8 is part of Macromedia Studio 8 (announced today, see separate release), a software suite that also includes Macromedia Dreamweaver(R) 8, Macromedia Fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to (R) 8, Macromedia Contribute(TM) 3, and Macromedia FlashPaper Macromedia FlashPaper 2 is a software application developed and distributed by Adobe. Its functional design mimics Adobe Acrobat Distiller; it behaves as a virtual printer driver. Documents printed to Macromedia FlashPaper are written to Flash. (TM) 2. To learn more about Flash Professional 8, please visit http://www.macromedia.com/software/flash. "Our customers continually surprise and delight us with the incredible experiences they create with Flash," said David Mendels, general manager, Macromedia. "It is just amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. to see what people create with the technology. Now with the new real-time effects, alpha-channel video, improved text rendering, and performance improvements in Flash Professional 8, we can't wait to see what Flash designers and developers will come up with." Flash Professional 8 enables creative professionals to design and develop interactive content that provides customers with the most engaging online experiences. Flash Professional 8 now includes unique tools for designing graphic effects, animation, text, video, and content for mobile devices. New effects, including drop shadow, blur blur (blur) indistinctness, clouding, or fogging. spectacle blur the indistinct vision with spectacles occurring after removal of contact lenses, especially non–gas-permeable lenses; it is , glow, bevel bevel, n the inclination that one surface makes with another when not at right angles; in cavity preparation, a cut that produces an angle of more than 90° with a cavity wall. , and color adjust, permit more compelling designs with pixel-perfect control and precision. The new custom easing tool enables precise control over animation. The revolutionary FlashType(TM) font-rendering engine ensures clear, high-quality text. These new expressive features raise the bar for the quality of business and individual websites and improve digital experiences. "Sony Pictures Entertainment is thrilled to partner with Macromedia to launch the online campaign for 'Underworld: Evolution,'" said Marc Weinstock, senior vice president of marketing, Screen Gems. "Consumers will be blown away by the new creative features of Flash Professional 8, and we're excited that they'll be able to see it first at www.entertheunderworld.com." The new video tools and workflows in Flash Professional 8 offer industry-first capabilities for integrating video within digital experiences. Video professionals can now easily design, encode (1) To assign a code to represent data, such as a parts code. Contrast with decode. (2) To convert from one format or signal to another. See codec and D/A converter. (3) The term is sometimes erroneously used for "encrypt. , and deploy customized, interactive video using the new Flash Video Encoder A hardware device or software that assigns a code to represent data. See encode. 1. (algorithm, hardware) encoder - Any program, circuit or algorithm which encodes. Example usages: "MPEG encoder", "NTSC encoder", "RealAudio encoder". 2. , which delivers some of the highest quality video in the industry at the smallest file sizes. The encoder operates as part of the integrated authoring tools in Flash or as a stand-alone product with batch-encoding options. New support for 8-bit alpha channels An 8-bit layer in a graphics file format that is used for expressing translucency (transparency). The extra eight bits per pixel serves as a mask and represents 256 levels of translucency. For example, TIFF and PNG are graphics formats that support the 8-bit alpha channel. at runtime means customers can now combine semi-transparent video with other video, graphics, or digital assets for amazing online productions. Also included is a new Flash Video plug-in for professional nonlinear video editing Editing video in the computer. Also called "nonlinear editing" (NLE), digital nonlinear systems provide high-quality post-production editing on a desktop computer. However, some detail may be lost if lossy compression is used to store the images (see lossy compression). systems so editors can export video directly for the web in Flash Video format. "Flash Professional 8 is an integral part of our work for international customers," said Franziska von Lewinski, head of project management, Interone Worldwide. "Strong brands require strong websites linked to intelligent strategies and Flash 8 makes it all possible. For example, the aim when re-launching the international BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. website (http://www.bmw.com/com/en/) was to provide an incomparable (mathematics) incomparable - Two elements a, b of a set are incomparable under some relation <= if neither a <= b, nor b <= a. brand and product experience as well as focusing closely on user requirements. Using Flash video and motion graphics enabled us to present the exceptional character of the brand optimally online." Flash Professional 8 also includes core tools to aid developers who want to create and deploy content and applications for mobile devices using the Macromedia Flash Lite(TM) player. Flash Professional 8 includes interactive device emulators that make it easy for developers to build content once and test it on a wide variety of devices using preset preset Cardiac pacing A parameter of a pacemaker that is programmed permanently when manufactured , updatable profiles for more than 70 mobile devices enabled with Flash Lite. "We are excited about the possibilities afforded by the Flash Professional 8 authoring tool to develop exceptional mobile applications," said Brad Brockhaug, senior director, Forum Nokia This article has multiple issues: * It reads like an advertisement and needs to be rewritten in a neutral point of view. * It may need a complete rewrite to meet Wikipedia's quality standards. . "In mobile development, timing is critical. The new mobile testing features will save Flash developers and designers valuable time as they continue to bring to market innovative content and applications for mobile devices." All content created in Flash Professional 8 is viewable by worldwide audiences with Macromedia Flash Player, the renowned client runtime player. The newest version, Macromedia Flash Player 8 (announced today, see separate release), maximizes the online viewing experience. This latest release is another part of the company's overall Flash Platform strategy to design, develop, and deploy rich content and applications across devices and platforms. PRICING AND AVAILABILITY Macromedia Flash Professional 8 is expected to ship in September. Localized versions in German, French, Japanese, Spanish, Italian, Korean, Traditional Chinese, and Simplified Chinese will be available shortly thereafter. Pricing is $699 for a full license (NA commercial) and $299 for an upgrade (NA commercial). Education, government, and volume pricing is available. Macromedia Flash Basic 8, a subset of Flash Professional 8 used for simple motion graphics and animation, is expected to ship in September in languages noted above, with full license pricing at $399. For more pricing information, please visit http://www.macromedia.com/software/flash. ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices. Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Contribute, Macromedia Dreamweaver, Macromedia Fireworks, Macromedia Flash, Macromedia Flash Lite, Macromedia FlashPaper, and Macromedia FlashType are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally. Other product or service names mentioned herein are the trademarks of their respective owners. |
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