Macromedia Announces 2005 MAX Award Winners; Awards Highlight Achievements in Delivering Great Digital Experiences.ANAHEIM, Calif. -- Macromedia (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) today announced the winners of the 2005 MAX Awards, which recognize the top digital experiences built with Macromedia(R) technology. Attendees at MAX 2005, the annual conference for Macromedia customers, selected New Line Cinema's "Crash This Trailer" website as the People's Choice award winner from 16 finalists across eight categories. Developed by Tequila Sydney with Macromedia Flash(R), the site allows visitors to "crash" the trailer for the new film, "Wedding Crashers," as well as upload a picture and become one of the five major characters in the trailer. "We're consistently amazed and inspired by our customers' groundbreaking work," said Stephen Elop, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Macromedia. "It's an honor to have the opportunity to acknowledge their cutting-edge achievements in driving great experiences on the Internet and digital devices with the 2005 MAX Awards." Winners and finalists for the 2005 MAX Awards were selected by a team of Macromedia judges based on design and development, usability, application of Macromedia technology, and brand building. For more information on 2005 MAX Awards finalists and winners, please visit: http://www.macromedia.com/go/maxwinners. The winners, by category, are: Advertising and Branding Experience: Royal Caribbean International Royal Caribbean International (OSE: RCL NYSE: RCL) is a Norwegian-American cruise ship company based in Miami, Florida. It is a brand of Royal Caribbean Cruises Ltd., with 21 ships in service and one more under construction. All the ships have names ending in "of the Seas. -- Freedom of the Seas freedom of the seas: see seas, freedom of the. Microsite Royal Caribbean's new ship, "Freedom of the Seas," is scheduled to hit the water in June 2006. In anticipation of the maiden voyage Noun 1. maiden voyage - the first voyage of its kind; "in 1912 the ocean liner Titanic sank on its maiden voyage" ocean trip, voyage - an act of traveling by water , Arnold Worldwide/IQ Interactive developed a website using Macromedia Studio with Flash(R) Professional that keeps visitors up-to-date on the ship's construction progress. Utilizing 3-D architectural renderings supplemented with full motion video and seamless composites into the scenes, developers created an immersive experience that literally puts viewers aboard the ship. Business Experience: SAP -- SAP Analytics The SAP Analytics site includes more than 100 analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. that development and solution management teams built with Macromedia Flex(TM) and SAP NetWeaver Visual Composer Visual Composer is SAP’s graphical software modeling tool. This Web-based application enables business process experts and developers to quickly create business application components, without coding[1]. in less time than any other product in the SAP portfolio. SAP developed a visually appealing site that is easy to modify and use, while making business intelligence appropriate and consumable by the average business user. Customer-Facing Experience: Converse -- Converse One Converse uses Flash for an online sneaker configurator and a unique Converse One experience. With the design and interface of the site developed by ZAAZ and the incorporation of Nike's reusable middleware architecture created by R/GA, customers are able to design and purchase the perfect pair of Converse footwear, starting with the classic Chuck Taylor All Stars. Education and Non-Profit Experiences: University of Texas, Center for Energy and Environmental Resources -- Trajectory Tool The state-mandated Corpus Christi Corpus Christi, in Christianity Corpus Christi [Lat.,=body of Christ], feast of the Western Church, observed on the Thursday after Trinity Sunday (or on the following Sunday). Air Monitoring and Surveillance Camera Installation and Operation Project gives citizens of Corpus Christi, Texas Corpus Christi is a coastal city and the county seat of Nueces CountyGR6 in the U.S. state of Texas. It is part of the region known as South Texas. , the ability to track airborne particles and air pollutants over their city. Built by the University of Texas at Austin's Center for Energy and Environmental Resources with Flash, Macromedia Dreamweaver(R), and Macromedia ColdFusion(R), this trajectory tool provides near real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from a number of air monitoring stations, as well as the ability to zoom in on a certain section of the city. eLearning Experience: BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. AG -- MINI World Challenge In order to provide learning opportunities for MINI sales and service personnel, BMW AG released the innovative, Flash-based MINI World Challenge, developed by Interone Worldwide GmbH -- Hamburg. Over a six month period, more than 2000 participants from 20 countries had the opportunity to test their MINI knowledge with quizzes that balanced learning, competition, and knowledge testing in an engaging MINI atmosphere. Government Experience: Airservices Australia Airservices Australia is an Australian Government agency, responsible for providing safe and environmentally sound air traffic control management and related airside services to the aviation industry (ie: air traffic control, airways navigation and communication facilities, and -- Flying Around Created by Airservices Australia with Flash, Dreamweaver, Macromedia Fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to (R), and Macromedia FreeHand A full-featured vector drawing program for Windows and Macintosh from Adobe, which acquired it in 2005 from Macromedia. It combines a wide range of drawing tools with special effects. FreeHand was first available on the Mac and was originally Aldus Freehand from Aldus Corporation. (R), Flying Around is an informational website and interactive visual guide to increase pilots' awareness in and around controlled airspaces. The site helps pilots operate safe and effective flights by providing interactive charts, aerial photos showing new geography of the landscape, specific information on each capital city, and controller tips about hazards in areas of controlled airspace. Media, Entertainment, and Gaming Experiences: New Line Cinema -- Crash This Trailer Developed by Tequila Sydney with Flash, New Line Cinema allows site visitors to "crash" the trailer for their new film, "Wedding Crashers." Visitors can upload a picture and become one of the five major characters in the trailer. Flash animates the user's face, making it seem as if they are Vince Vaughn or Owen Wilson. Mobile Experience: Dolce dol·ce Music adv. & adj. In a gentle and sweet manner. Used chiefly as a direction. [From Italian, sweet, from Latin dulcis.] Adv. 1. & Gabbana -- D&G For Realovers Dolce & Gabbana's D&G For Realovers game, designed by Interpreting.it S.r.l. with Flash, Fireworks, and FreeHand See Macromedia FreeHand. , reaches customers all over the world. Users can enjoy this rich, cross-platform game on their PDAs and Macromedia Flash Lite(TM) enabled mobile phones in addition to desktop computers. 2005 MAX Special Achievement Award: Tian Tian A 2005 MAX Special Achievement Award for design was presented to Tian Tian, a Flash designer living and working in China. She uses Flash for her site, http://www.TinaFlash.com, and creates stunning animation shorts presenting fantastic worlds where nature and technology intersect. Founded in early 2003, her Tian Tian Studio boasts many leading brand-name customers in China and focuses on animation, cartoons, and mobile Flash content. ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices. Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia ColdFusion, Macromedia Dreamweaver, Macromedia Flash, Macromedia Flash Lite, Macromedia Fireworks, Macromedia Flex, and Macromedia FreeHand are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners. |
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