Macklowe completes Madison makeover.Macklowe Properties this week raised the curtain on its extreme makeover of 340 Madisoon Avenue. The owner/developer completed the removal of all scaffolding and sidewalk A Microsoft service that was launched in 1997 to provide online arts and entertainment guides on the Web for major cities worldwide. In 1999, Microsoft sold Sidewalk to Ticketmaster, which continued to provide guides, ticketing and other information to the MSN network. bridges to reveal a sleek, glass office tower where an irregularly shaped masonry structure from the 1920's once stood. However, the physical transformation that has turned an obsolete 22-story, 550,000 s/f office building occupying the entire Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. blockfront between 43rd and 44th Streets into a modern 750,000 s/f tower goes far deeper than the straight lines and blue-green tinted tint n. 1. A shade of a color, especially a pale or delicate variation. 2. A gradation of a color made by adding white to it to lessen its saturation. 3. A slight coloration; a tinge. 4. glass walls of its new exterior. Inside 340 Madison Ave. (formerly know as 342 Madison), Macklowe Properties has created a signature identity for the building by expanding what was once a small lobby into a spectacular limestone paneled "grand space, highlighted by a multi-purpose exhibition area featuring an 18-foot high theatrical ceiling, as well as the latest Broadway lighting effects and showroom technologies. The inaugural event at 340--an exhibit of "Smart Cars," the fuel-efficient mini autos from Europe--is scheduled to take place in late September. A total of five such vehicles will be on display. "This exhibit will not only demonstrate the remarkable flexibility and display potential of our lobby," said Billy Macklowe, president of Macklowe Properties, but we hope it will also dramatize dram·a·tize v. dram·a·tized, dram·a·tiz·ing, dram·a·tiz·es v.tr. 1. To adapt (a literary work) for dramatic presentation, as in a theater or on television or radio. 2. the truly distinctive design and architectural elements we have painstakingly pains·tak·ing adj. Marked by or requiring great pains; very careful and diligent. See Synonyms at meticulous. n. Extremely careful and diligent work or effort. incorporated into this signature building. Developer Harry Macklowe collaborated with the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of architectural firms An architectural firm is a company which employs one or more licensed architects and practices the profession of architecture. History Architects (master builders) have existed since early in recorded history. The earliest recorded architects include Imhotep (c. of Moed de Armas & Shannon and Gensler on the innovative redesign of 340 Madison Ave., which involved, among other things, infilling cutouts in the original structure (which in its heyday housed over 300 tenants occupying spaces ranging from 150 to 3,000 s/f) in order to expand and create large uniform 39,000 s/ f floorplates on floors six through 17. Macklowe Properties had acquired air rights from neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. buildings, including Grand Central Terminal, to permit the floor expansions. The complex $100 million redevelopment also included a total upgrading of the building's infrastructure, from new elevators to modern mechanical, electrical and high-tech security systems. "We think large corporate space users who want to be headquartered in the Grand Central District will like what we've accomplished at 340 Madison Ave.," said Macklowe. Cushman & Wakefield has been retained as the exclusive leasing agent for the property. |
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