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MacAddict Serves Up a Bonus to Advertisers and Readers; Magazine Delivers a Whopping 10% Bonus Circulation From January to June 2000.


Business Editors/High-Tech Writers

BRISBANE, Calif.--(BUSINESS WIRE)--May 22, 2000

MacAddict magazine, Imagine Media, Inc.'s (London: FNET FNET Finish No Earlier Than (project management) ) award-winning Macintosh publication, reported today that its projected June 2000 BPA BPA British Paediatric Association.  statement will show a bonus circulation of 10% over and above its 180,000 rate base. This bonus circulation equates to a distribution of over 18,000 bonus issues to a voracious Mac community.

For MacAddict, the trend of consistently high bonus circulation is borne out by its BPA track record. The projected bonus circulation for MacAddict's June BPA comes on the heels of an 8% bonus circulation from its last BPA statement in December of 1999, which comprised over 14,000 bonus issues. Couple these with a June 1999 BPA showing bonus circulation of 10%, and it's clear that MacAddict delivers more issues, more often.

"MacAddict has always been a very strong book for us," remarked Kate Bailey Kate Bailey (born 8 February 1986 in Leeds, England) is a glamour model.

After graduating with a degree in geography she went on to become a successful model and has subsequently appeared in publications including Zoo Weekly, Nuts, FHM and
, MacAddict's group subscription director for Imagine Media, Inc. "Not only has MacAddict shown consistent growth overall, but the magazine's bonus circulation numbers are always above average."

"Our high bonus circulation numbers are a big added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 for our advertisers," said Don Kimenker, associate publisher for MacAddict. "For a magazine like MacAddict, which already has strong editorial and an avid reader base, bonus circulation is icing on the cake. Our rate card only reflects a rate base of 180,000 circulation -- advertisers reach those extra 18,000 influential readers for free! And, as we grow, advertisers CPM decreases as we reach more and more quality Mac-savvy readers month after month. For advertisers, any extra exposure is a real bonus and that's exactly what MacAddict delivers."

Along with consistent circulation growth, MacAddict has also been recognized in the industry with a number of awards and award nominations. MacAddict garnered its second consecutive nomination for Best Computing/Telecommunications Magazine from the Western Publications Association last year, and was the sole Macintosh publication to receive a Computer Press Association Award nomination in 1999. This was MacAddict's second CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  nomination, having won the award in 1996 for Best Overall Computer Magazine. Additionally, MacAddict won the Circulation Management Silver Medal Award for Circulation Excellence in 1999 and Folio's prestigious Editorial Excellence Award for Best Consumer Computer Publication in 1998.

About MacAddict

MacAddict magazine is the ultimate hands-on guide to anything and everything Macintosh. In fact, it is the only magazine for Mac enthusiasts written by Mac enthusiasts offering both subscribers and newsstand buyers a complete multimedia experience: a monthly print magazine; a companion CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 packed with software, demos and updates; and the MacAddict.com Web site (www.macaddict.com).

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and Web sites. It is now part of the Future Network plc (London:FNET) (www.thefuturenetwork.plc.uk), a media company originally founded in 1985 by Imagine's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Chris Anderson, which has become Europe's largest publisher of computer and video game consumer magazines.

Based in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
, Imagine Media's publications sell in excess of 1.8 million copies per month. Its market-leading titles and Web properties include Maximum PC, Business 2.0, MacAddict, PC Gamer, PSM PSM PlayStation Magazine
PSM Process Safety Management (chemical industry)
PSM Porsche Stability Management
PSM Platform-Specific Model(s)
PSM Platform Support Module
PSM Professional Science Master's
: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, Games Business. Its online networks include DailyRadar.com, MacAddict.com, and MaximumPC.com.

About The Future Network Plc

Future was founded in the United Kingdom in 1985. Today it publishes over 125 magazines worldwide and has extensive online activities attracting the attention of 4.6 million unique visitors and generating over 58 million page views per month. It is the world's fastest-growing major publisher; the leading publisher of video games and home computing magazines in the United Kingdom, France, Italy, Poland and the United States; and ranks as the fourth-largest magazine publisher in the United Kingdom.

Future employs over 1,500 people in offices in Bath, London, San Francisco, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Paris, Milan, Munich, Rotterdam and Wroclaw. Future was floated on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 in June 1999 and has a current market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
 of over 1 billion pounds.

Future's Internet activities serve the PC, Mac, Games, Music and Football communities in the United States and the United Kingdom with fast-growing sites like maximumpc.com, maximumpc.co.uk, dailyradar.com, intermusic.com, and ufn.co.uk. Future's Web sites and Web networks provide rich community- and information-based services to people in these and related markets worldwide.
COPYRIGHT 2000 Business Wire
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 22, 2000
Words:734
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