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MYGLOBE RINGBACK OFFERS IVR PRE-LISTENING FEATURE.

In a move that firmly places ringback tone as the rapidly emerging mobile data service second only to ring tones in terms of popularity and market success, Globe Telecom of the Philippines has made this service available to its subscribers. The service, launched under the service name of "MyGlobe Ringback," has surpassed 100,000 subscribers in just one week of the launch with multiple downloads by a majority of the users.

The solution and service operation provided by WiderThan.com has been highly credited for its high sound quality and IVR Pre-Listening feature pushed through local SMS promotion where SMS usage rate is the highest in the world with a remarkable average response rate of 30%. The IVR Pre-Listening has recorded a high rate of simultaneous connections per second.

"MyGlobe Ringback, will provide our users with an exciting and new mobile communication experience that will further enhance the level of personalization," said Gerardo C., Ablaza, Jr., CEO of Globe Telecoms. "Having WiderThan.com as a reliable partner for end-to-end service delivery gives us a competitive edge and opportunity to boost revenues in our mobile data services," he added.

WiderThan.com's CEO, Jinwoo So, stated, "Globe's adoption of ringback tone service is of great significance for WiderThan.com as it represents a market first export of ringback tone ASP (Application Service Provider) operational expertise to international markets," adding, "The modular system architecture of WiderThan.com's ringback tone solution can guarantee easy and cost effective system expansion. No matter what the network environment entails, WiderThan.com can offer flexible end-to-end deployment."

As a mobile carrier in the Philippines with more than 9 million subscribers, Globe Telecom has chosen WiderThan.com's technology based on the company's successful business model with SK Telecom, which includes over four years' proven operational skills and a number of other significant ringback tone service deployments around the world with more ringback tone deployments in Europe and USA to be announced in the coming months. WiderThan.com will be announcing more of its market proven ringback tone solution deployments in Europe and North America in the coming months.

About Globe Telecom

Globe Telecom, Inc. is a publicly listed corporation in the Philippine Stock Exchange (PSE). Globe Telecom is one of the leading providers of digital wireless communication services in the Philippines utilizing a fully digital network based on Global System for Mobile Communication (GSM) technology. It also offers a broad range of wireline voice communication and data transmission services, as well as domestic and international long distance communication services or carrier services.

Globe Telecom can be found on the World Wide Web at http://www.globe.com.ph/.

About WiderThan.com

WiderThan.com is the world's first ringback tone solution and service provider currently managing service operation for the largest base of ringback tone service subscribers. Founded in June 2000, the company is a developer and provider of market-driven mobile Internet solutions and services in the area of multimedia, mobile entertainment and mobile advertisement for operators worldwide. WiderThan.com currently has over 250 employees worldwide and has achieved significant revenue of three-digit growth rate since its establishment. Major customers include SK Telecom in Korea, Orange in Israel, APBW in Taiwan, M1 in Singapore, SLD Telecom in Vietnam, Guangdong Unicom and China Mobile in China.

About WiderThan.com's Ringback Tone Solution

Ringback tone is personalized mobile music service where the caller hears music clips or voice instead of the traditional switchboard "ring-ring" tone. The world's first ringback tone service widely known as, COLORing, was launched in May, 2002 by SK Telecom resulting in tremendous success with over 6.5 million subscribers currently enjoying this service. The ringback tone service provides mobile operators with a source for generating revenue. WiderThan.com has diversified its ringback tone solution to address different system environments of mobile operators worldwide.

WiderThan.com Co., Ltd. can be found on the World Wide Web at http://www.widerthan.com.

For more information, call +82-11-9999-0942.
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Publication:Audiotex Update
Geographic Code:9PHIL
Date:Jun 1, 2004
Words:657
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