MVNO - Driving Growth in the Wireless Services Industry.

PALO ALTO, Calif. -- After gaining immense popularity in Europe, the Mobile Virtual Network Operator (MVNO) model, is all set to storm the United States' wireless environment. With Mobile Network Operators (MNO) facing optimum penetration levels and saturation in the voice services, MVNOs are proving to be a viable alliance for offering differentiated value-added services, garnering new customers and driving incremental revenues. The MVNOs benefit from low cost entry into the wireless spectrum and extended their established brand equity to a whole new area of services.

New analysis from Frost & Sullivan (www.wireless.frost.com), United States Mobile Virtual Network Operator Markets, reveals that revenue in this industry totaled $2.48 billion in 2004 and can reach $9.35 billion in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the United States Mobile Virtual Network Operator Markets, then send an e-mail to Mireya Castilla, Corporate Communications, at [e-mail], with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. Upon receipt of the above information, an overview will be emailed to you.

"The wireless data offerings from the MVNO, customized and specifically targeted a market segment to enhance the value proposition of the service providers' business model, thus augmenting top-line and bottom-line results," explains Frost & Sullivan Research Analyst Samir Sakpal.

MVNOs also have a ready-made database of end users and strong brand positioning. Being leaders in their respective sectors, enables MVNOs to enter the wireless services market without becoming mobile network operators.

"For entities with a strong brand value, an established customer base and a desire to enter into the wireless services arena, the MVNO model becomes a very attractive platform," elaborates Sakpal. "Partnering with MNOs and carriers at this stage, gives the ability to serve the market which has not been catered to by the carrier or network operator and also eliminates the risk of cannibalizing the carrier's market or entering into strong head-on competition with experienced wireless service providers."

Most MVNOs rely on their strong brand name and existing customer loyalty to make the seamless transition into wireless ventures. However, the real challenge for MVNOs lies in making a successful entry into new markets.

In order to succeed in the wireless arena and effectively utilize its brand value, it is crucial for an MVNO to estimate the market size and know its customers as it enters the wireless arena. Targeted advertising and marketing campaigns, combined with tactical market segmentation based on prior experiences with customers, will prove highly profitable.

While brand values and easy availability of loyal subscribers make MVNOs attractive options for lucrative partnerships, they must exercise caution while choosing an appropriate partner.

It is imperative for an MVNO to partner with a network operator that has proven credentials, network capability, and quality service.

"In order to gain share in the market, MVNOs need to consider that differentiated services such as value-added data services, for example, short messaging services (SMS), multimedia messaging service (MMS), wireless instant messaging (WIM), ring-tones, images, music, and videos, will form essential wireless services in the future," adds Sakpal.

United States Mobile Virtual Network Operator Markets is part of the Mobile and Wireless Communications subscription. It evaluates and offers an in-depth analysis of the various dynamics in the MVNO market while creating an extensive reference for market forecasts and growth estimates. The study offers information on market trends, drivers, restraints, and challenges. It also presents an insight into the competitive environment within the MVNO market, thus providing a benchmark for companies to develop exhaustive competitive strategies. Virtual brochures and analyst interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

United States Mobile Virtual Network Operator Markets

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Keywords in this release: mobile virtual network operators, MVNOs, United States, mobile network operators, MNOS, carriers, wireless, short messaging services, SMS, ring tones, images, music, videos, research, information, market, trends, technology, service, forecast, market share.