MUSICAM USA to sponsor celebrity All-Star Hockey Team for 1996; company's first foray into sports/entertainment sponsorship; Initial game to be part of NHL All-Star festivities in Boston, Jan. 20.RENO, Nev.--(BUSINESS WIRE)--Jan. 10, 1996-- MUSICAM USA, the world's leading technical innovator in digital audio compression Encoding digital audio data to take up less storage space and transmission bandwidth. Audio compression typically uses lossy methods, which eliminate bits that are not restored at the other end. ADPCM and MP3 are examples of audio compression methods. See audio codec and data compression. , will sponsor the Celebrity All-Star Hockey Team during its 1996 season, it was announced today by Jeff Dankworth and Paul Donahue, co-CEO's, StarGuide Digital Networks, MUSICAM USA's parent company, and Tony Loiacono, executive director, Celebrity All-Star Hockey Team. The team's 1996 kickoff will be premiered at the NHL NHL Non-Hodgkin's lymphoma, see there All-Star Game An all-star game is an exhibition game played by the best players in their sports league. The players are often chosen by a popular vote of fans of the sport and the game often occurs at the halfway point of the regular season, although this is not the case for some all-star games , in Boston, on Jan. 20. The sponsorship marks the company's first foray in the field of sports and entertainment event marketing. "We are extremely pleased to have entered into a sponsorship relationship with as fine an organization as the Celebrity All-Star Hockey Team," said Dankworth. "The dual association with entertainment and sports will further enhance the exposure of our products in these two business segments, where our technology is most applicable." "MUSICAM USA is an innovative company whose digital compression products are cutting-edge and unduplicated in the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. ," stated Loiacono. "The Celebrity All-Star Hockey Team provides a natural crossover of sports and entertainment, which we feel can be very helpful to MUSICAM USA, as it continues to introduce new products in these areas and to new audiences. The team is excited about having a relationship with a growing company that is emerging as a leader in the global communications and broadcasting industries." The Celebrity All-Star Hockey Team was founded in 1986 by Loiacono and leading Hollywood stars such as Richard Dean Anderson Richard Dean Anderson (born January 23 1950 in Minneapolis, Minnesota) is an American television actor. He played the eponymous hero in the television series MacGyver and, more recently, Jack O'Neill in Stargate SG-1 , Alan Thicke, Michael Keaton, Michael J. Fox, Jim Martin and John Bennett Perry
MUSICAM USA's sponsorship will officially begin when the team continues its 1995-96 schedule with a mini-game against each other prior to the annual NHL All-Star game on Saturday, Jan. 20, at the Fleet Center in Boston. Jason Priestly, Cameron Bancroft and Jamie Walters of Beverly Hills 90210; as well as Alan Thicke and Enrico Colantoni of Hope and Gloria Hope and Gloria is an American sitcom that aired on NBC from March 9, 1995 to June 22, 1996. Produced by Warner Bros. Television, the show was canceled after only 35 episodes. The show starred Cynthia Stevenson and Jessica Lundy as the titular characters respectively. will headline a squad coached by Frasier's Kelsey Grammer against a team led by Matt Perry of Friends; Michael J. Fox currently starring in The American President; and Chris Potter of Kung Fu: The Legend Continues; with Michael Ironside of SeaQuest behind the bench. MUSICAM, the world's leading digital proprietary audio compression algorithm, is currently the most universally used digital audio algorithm due to its superior sound quality, audio reproduction and frequency response. With more than 10,000 MUSICAM encoders installed worldwide and two million consumer users, MUSICAM is fast becoming the standard for compressed digital audio. MUSICAM's digital audio compression algorithm is the choice of global industry leaders including ABC Radio Network, Infinity Broadcasting, Westwood One, CBS Radio, the British Broadcasting Corp. (BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. ), National Public Radio and RCA's DirecTV, among others. MUSICAM USA's feature products include CDQ CDQ Customer Data Quality CDQ Community Development Quota CDQ Career Development Quarterly (National Career Development Association) CDQ Convert Doubleword to Quadword (Win32 assembly) Prima codecs The following is a list of codecs. Audio codecs Non-compression formats
CONTACT: John Totaro 212/679-4323 or MUSICAM USA Tom Hofreiter, 619/732-1244 |
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