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MUSE CORDERO CHEN ESTABLISHES TIES WITH LARGEST AD AGENCY IN PEOPLE'S REPUBLIC OF CHINA

 MUSE CORDERO CHEN ESTABLISHES TIES WITH
 LARGEST AD AGENCY IN PEOPLE'S REPUBLIC OF CHINA
 LOS ANGELES, Dec. 3 /PRNewswire/ -- Muse Cordero Chen Inc., a Los Angeles-based advertising agency, has agreed in principle to cooperate with China Globe Advertising Agency on a variety of advertising and promotional projects in the United States and China.
 China Globe is the largest advertising agency in the People's Republic of China. Muse Cordero Chen (MCC) is the only U.S. multi- cultural, full-service advertising agency. Among current MCC clients are American Honda Motor Co. Inc., Nike Inc. and the State of California.
 "We are delighted to be working with China Globe," says Jo Muse, MCC president. "As China, the world's most populated nation, expands its trade programs, advertising and consumerism will rapidly become major forces in shaping the marketplace. As a result, we feel this joint venture will be remarkably promising."
 David Chen, the project director for MCC, agrees. "During our recent trip to the People's Republic, we found common ground with China Globe's executives. They recognize that in today's global economy, advertising is becoming the one common denominator that can significantly impact the overall success of a product, service or event."
 Representatives from both agencies will meet this winter to finalize working arrangements and to select the first projects to be implemented.
 For further information, contact David Chen, Muse Cordero Chen Inc. at 6100 Wilshire Blvd., 16th floor, Los Angeles, CA 90048. Tel: 213-954-1655.
 -0- 12/3/91
 /CONTACT: Frank Moran of PR West, 213-937-8340, for Muse Cordero Chen Inc./ CO: Muse Cordero Chen Inc.; China Globe Advertising Agency ST: California IN: PUB SU:


EH-CH -- LA008 -- 8578 12/03/91 07:31 EST
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Publication:PR Newswire
Date:Dec 3, 1991
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