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MULTIMEDIA ENTERTAINMENT ANNOUNCES NEW LATE-NIGHT TALK SHOW STRIP STARRING RUSH LIMBAUGH

                MULTIMEDIA ENTERTAINMENT ANNOUNCES NEW
           LATE-NIGHT TALK SHOW STRIP STARRING RUSH LIMBAUGH
    NEW YORK, Nov. 1 /PRNewswire/ -- Outspoken radio personality Rush Limbaugh has signed a contract with Multimedia Entertainment to host a late-night half-hour talk show strip, which is slated to debut September 1992.  The announcement was made today by Robert L. Turner, president, Multimedia Entertainment.
    "The Rush Limbaugh Show" will originate from New York and is an Ailes Communications/Rush Limbaugh/Multimedia Entertainment co-production.  Roger E. Ailes will serve as executive producer and Richard Mincer will serve as senior producer.
    "We are excited to have a talent with the wit, popularity and keen acumen of Rush Limbaugh to add to our talk show successes; he's a modern-day Will Rogers," said Turner.
    Rush Limbaugh is the highest-rated radio talk show host in the United States today.  His three-hour talk program syndicated by EFM Media Management in New York airs on over 400 stations nationwide. Limbaugh's social and political commentaries on the human condition spark many on-air provocative discussions.  This daily audience involvement brings him a huge national following.  Rush Limbaugh is a clever satirist; a living op-ed page.
    "The Rush Limbaugh Show" will have a seasoned production staff, all of whom are experts in the talk television genre.  Roger E. Ailes is best known as the executive producer of NBC's "Tomorrow" show and the nationally syndicated "Mike Douglas Show," winner of two Emmy Awards under Ailes' supervision.  He also produced "Television & the Presidency" a 1984 two-hour special, several prime-time entertainment specials, as well as a series of ten 90-minute shows with Steve Allen. In April of this year, Ailes served as executive producer of the two- hour CBS variety special "All-Star Salute to the Troops."  Ailes currently serves as a political commentator on NBC's "Today" show.
    Richard Mincer, now senior vice president of the Broadcast Communications Group at Ailes Communications, has as his primary responsibility the creation of new television program concepts for network, cable and syndication.  His twenty-five year career in broadcast television includes Multimedia Entertainment's "Donahue," where he served as vice president and executive producer for 17 years. Mincer also served three years as vice president of program development for Multimedia.
    Multimedia Entertainment's long history of creating and nurturing successful talk shows dates back to "The Ruth Lyons Show" (1946-1967). It continued with "The Paul Dixon Show" (1956-1974); "Bob Braun's 50-50 Club" (19767-1987); "Donahue" (1967-present) and "Sally Jessy Raphael" (1983-Present).  Currently, "Jerry Springer" is slowly being rolled-out into syndication in select markets by Multimedia Entertainment much like its previous talk show successes.
    Multimedia Entertainment is a division of Multimedia, Inc. (NASDAQ-NMS: MMEDC), a diversified communications company which publishes 13 daily and 39 non-daily newspapers, owns and operates five network-affiliated television stations, eight radio stations, a video products company, and operates more than 100 cable franchises in four states.
    -0-          11/1/91
    /CONTACT:  Julie Farin of Multimedia, 212-484-7977/
    (MMEDC) CO:  Multimedia Entertainment; Multimedia, Inc. ST:  New York IN:  ENT SU:  CON SM-JT -- NY018 -- 0128 11/01/91 10:32 EST
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Date:Nov 1, 1991
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