MTV Networks establishes regional offices for MTV: Music Television in Asia; MTV to launch Mandarin service April 15 and pan-Asian English-language service May 3.NEW YORK--(BUSINESS WIRE)--Feb. 3, 1995--MTV Networks, a division of Viacom Inc., announced Friday that regional offices have been established for MTV's two new English New English n. See Modern English. and Mandarin-language 24-hour networks in Singapore, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Taipei and Bombay. It was also announced today that the launch date for the Mandarin-language service (MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Mandarin Mandarin (măn`dərĭn) [Port. mandar=to govern, or from Malay mantri=counselor of state], a high official of imperial China. For each of the nine grades there was a different colored button worn on the dress cap. ) will be Saturday, April 15, 1995, and the launch date for the pan-Asian English-language service (MTV Asia) will be Wednesday, May 3, 1995. Today's announcement was made by William H. Roedy, president, International, MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable . MTV will base its administrative headquarters in Singapore's Treasury Building and will house production facilities and a state-of-the-art studio in the City South Exchange Building. Due to the large local programming needs for both services, offices for MTV Asia and MTV Mandarin are also being set up in Bombay, Taipei and Hong Kong. These regional offices will house such functions as production, talent and artist relations, programming, advertising sales, distribution and press relations. Specific locations for offices will be announced at a later date. In making the announcement, Roedy said, "We chose Singapore as an administrative and production base largely because of the strong technological and uplink infrastructure it offers media companies. In addition, Singapore has a rich and diverse cultural mix." Roedy continued, "With offices located throughout the region and our very talented MTV staff, we are confident that our new MTV operation will be a tremendous success and will play a key role in MTV's continuing global expansion." MTV will have more than 100 people as full time staff at its Singapore production and administrative facilities. In addition to MTV's Singapore facilities, both MTV Mandarin and MTV Asia will produce programming on-location throughout the region to ensure the programming reflects the differences that exist throughout the region. MTV will broadcast two separate 24-hour MTV services via satellite from its production facility in Singapore. MTV Mandarin will be tailored to the musical tastes and interests of young people in Taiwan, Singapore, Hong Kong and China and will feature a combination of local and international music. MTV Asia will be tailored for audiences in India and South East Asia East Asia A region of Asia coextensive with the Far East. East Asian adj. & n. . It will include some local language programming for regional audiences, as well as a mix of current Indian, South East Asian and international artists. MTV Networks previously announced plans to launch separate, wholly-owned and operated MTV channels This list of MTV channels includes every channel broadcast by MTV Networks or its partners or affiliates, beginning with the original MTV (Music Television) channel in the U.S., and proceeding by continent, in order of arrival. for the Asian marketplace after ending an affiliation agreement with Hong Kong-based STAR TV in May of 1994. MTV's new Asia services will be advertiser supported networks aimed at viewers aged 12-34. MTV NETWORKS, a division of Viacom Inc. owns and operates television programming services worldwide -- MTV: MUSIC TELEVISION, MTV EUROPE, MTV LATINO, VH1 and NICKELODEON/NICK at NITE nite n. Informal Night. , all of which are registered trademarks of MTV NETWORKS. CONTACT: MTV Carole Robinson, Sr. Vice President, Communications 212/258-8760 Linda Alexander, Vice President, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , 818/505-7815 Todd Phillips, Manager, Corporate Communications 212/258-8729 |
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